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AI for Business
Melbourne Business School

AI for Business

Melbourne Business School, Melbourne
2 daysDuration
in-personFormat
EnglishLanguage
Data & AITopic

Available Cohorts

Choose your preferred start date

Sep 9 - Sep 10, 2026
2 days · in-person · Instructor-Led · Carlton
Open
Nov 25 - Nov 26, 2026
2 days · in-person · Instructor-Led · Carlton
Open
Mar 2 - Mar 3, 2027
2 days · in-person · Instructor-Led · Carlton
Open
Apr 14 - Apr 15, 2027
2 days · in-person · Instructor-Led · Carlton
Open
Jun 16 - Jun 17, 2027
2 days · in-person · Instructor-Led · Carlton
Open
Sep 8 - Sep 9, 2027
2 days · in-person · Instructor-Led · Carlton
Open
Nov 10 - Nov 11, 2027
2 days · in-person · Instructor-Led · Carlton
Open
$2,303

All-inclusive program fee

About This Program

65% of organisations are already regularly using Generative AI in at least one business function (McKinsey, 2024). Used wisely, Generative AI has the potential to drive growth, nurture innovation and provide your organisation with a competitive edge. Led by top educators from Melbourne Business School and the University of Melbourne, develop a deeper understanding of the fundamentals of Generative AI to unlock innovative applications and address the associated risks. At the completion of the program, you will have your own practical business strategy that outlines how to integrate Generative AI with your broader business goals, ideas for where to invest, and execution plans to ensure its responsible use and long-term value. Join our two-day program to discover the tools, and technologies to better harness the power of Generative AI in your business.

Why Melbourne Business School?

Melbourne Business School sits at an unusual intersection: the intellectual rigour of a research university and the practical directness of a standalone graduate institution, all anchored in one of the world's most consistently liveable cities. Its executive education programs draw participants from across the Asia-Pacific region and beyond, making it a genuine hub for leaders who want global perspective without leaving the Southern Hemisphere.

Benefits

  • Understand the tools, technologies, and opportunities available for innovation and business growth.
  • Design your own practical business strategy that integrates AI and Generative AI into your organisation's broader goals.
  • Identify high-impact use cases from specific functions (e.g. marketing, HR) and make decisions about where to best deploy Generative AI, relevant to your context.
  • Responsibly accelerate Generative AI adoption by enabling and empowering your people to be part of the transformation.
  • Be aware of the ethical considerations and learn how to maintain regulatory compliance.

What You'll Learn

  • Demystifying Data, Analytics, and Artificial Intelligence: Learn the essential language of AI and large language models.
  • Cracking the Code of AI: Core concepts and business applications.
  • Generative AI: The game changer for innovation and strategy.
  • Generative AI in Action: Applications and the power of prompt engineering.
  • RAGs and Fine-tuning: Optimising AI for targeted business solutions and mitigating risk.
  • AI Safety and Governance: Ensure responsible innovation.
  • AI's Future: Insights beyond the hype and looking to the future.
  • Building an AI Strategy: From business-casing to execution.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Melbourne Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Melbourne Business School's official application portal.

    Apply now →