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1,459 programs from 120 schools across 36 countries, already in the catalogue

List your executive education programs where decision-makers compare them.

Gradia is the independent catalogue L&D heads, HR directors, and self-funded execs use to compare programs side by side. Inquiries land directly in your admissions team. Free to list. Pay only per lead.

🔒 gogradia.com/search
Gradia search page showing 1,459 executive programs side-by-side with a map of Europe
Gradia mobile homepage with search and program listings
120schools mapped across 36 countries
1,459programs built & live
Pay per leadnever per listing
The problem

Search is broken. For both sides.

Executive education is fragmented across Google, AI assistants, and a dozen school websites that don't talk to each other. Buyers struggle to compare; schools struggle to be found.

As a buyer
They search. They struggle.
  • Google surfaces directory aggregators on page 3, not actual programs
  • AI assistants hallucinate programs that don't exist
  • School websites speak marketing language. No apples-to-apples comparison
As a school
You're listed. But you're missed.
  • Your best programs are buried beneath aggregators on Google
  • AI assistants invent details about your programs (wrong dates, prices)
  • Buyers shortlist four schools because they couldn't find a fifth
How buyers find programs

Every detail that matters. In one filter.

Your program gets found by what it actually offers, not by who ranks highest on Google.

Browse Gradia's live executive-education lists
What we hear from your buyers

Here's what we keep hearing.

Three recent conversations. Different roles, same dead end.

Three weekends comparing programs, eleven browser tabs open. By the second weekend I still couldn't tell half of them apart.
Head of L&D
Logistics, 2,400 staff
Asked ChatGPT for a shortlist of executive negotiation programs in Europe. Two of the five it gave me didn't exist. A third had been discontinued in 2023.
Head of Strategy
Fintech, Series C
Most of our development budget went to whichever school appeared first on Google. That isn't procurement. That's an SEO result.
Director, L&D
Pharmaceutical, multinational
Plans & Pricing

Three ways to list with Gradia.

Start free. Pay only for the leads worth having.

Status quo
Today
Off platform
no fees · no leads · no inquiries
What you get
  • Basic profile may appear from public data
  • You can't edit what's shown
  • No leads delivered to you
  • Only your own site is readable by AI
  • You manage every channel yourself
Recommended
Most schools start here
Listed
From €30
per lead · banded
What's included
  • Built & maintained by Gradia
  • Readable by search engines & AI assistants
  • Qualified leads delivered by email, as they arrive
  • Request changes via Gradia anytime
  • Zero setup work on your side
  • No subscription, no minimum term
Claim your free listing
Run it yourself
Partner
€400/mo
+ from €30 per lead
10 founding spots
What's included
  • Everything in Listed, plus:
  • Self-managed storefront, edit anytime
  • Real-time CRM / API lead sync
  • Two-way messaging with prospects
  • Live pipeline view
  • Performance analytics
  • Verified badge on your public profile
Talk to us

What a lead costs

drag the slider to your program price

Listed: pay per lead, no subscription, leave anytime. Partner: from €400/mo (founding) or €600/mo standard, plus €30–€120 per lead. Annual prepaid saves 17%.

Your program price$6,000
$35$70$130
Lead fee
$70
per lead
% of program price
1.2%
of revenue per inquiry
Built for partners

Lead generation, built into the catalogue.

Six features for schools running executive education lead generation as a real marketing channel.

New inquiry
School A · Data & AI · 32s ago

Leads sync in real time

New inquiries land in your CRM (Salesforce, HubSpot, anything) within seconds. No CSV exports, no copy-paste, no missed leads.

New2In review5Replied11

A live pipeline

See every active inquiry in one place: who's hot, who's cold, who needs a follow-up. Move them through stages like any real sales channel.

Can you send the syllabus?Just sent, plus a Calendly link.

Two-way messaging

Reply directly to prospects through Gradia, branded as your school. Every conversation stays attached to the inquiry record.

Analytics that mean something

Inquiry-to-accept ratios, top filters that surface your programmes, conversion by programme. Operational signals, not vanity metrics.

School AVerified

A verified badge

A checkmark next to your school name signals you're an active partner with verified programme details. Buyers spot it instantly.

Logo & imageryEdit
School descriptionEdit
MetadataEdit

Edit your school profile

Update your logo, hero imagery, school description, and core metadata directly through the dashboard. Keep your profile current as programmes, faculty, and accreditations change.

Run leads as a real channel?

Talk to us about Partner. Real-time CRM sync, live pipeline, school-profile control.

Talk to us
Questions

What schools usually ask.

Founding Partners: the first 10 schools get 12 months at €400/mo (or €4,000/year prepaid) plus their first 10 leads free, in exchange for a feedback call and logo rights.

List your business school on Gradia.

Free to list. Pay only per lead. Leave anytime.

2 fields, no commitment. You'll get the catalogue import format and a short onboarding checklist within 2 business days. Reviewed personally by Tobias Plewka, founder.