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    1,459 programs from 120 schools across 36 countries, already in the catalogue

    List your executive education programs where decision-makers compare them.

    Gradia is the independent catalogue L&D heads, HR directors, and self-funded execs use to compare programs side by side. Inquiries land directly in your admissions team. Free to list. Pay only per lead.

    🔒 gogradia.com/search
    Gradia search page showing 1,459 executive programs side-by-side with a map of Europe
    Gradia mobile homepage with search and program listings
    120schools mapped across 36 countries
    1,459programs built & live
    Pay per leadnever per listing
    The problem

    Search is broken. For both sides.

    Executive education is fragmented across Google, AI assistants, and a dozen school websites that don't talk to each other. Buyers struggle to compare; schools struggle to be found.

    As a buyer
    They search. They struggle.
    • Google surfaces directory aggregators on page 3, not actual programs
    • AI assistants hallucinate programs that don't exist
    • School websites speak marketing language. No apples-to-apples comparison
    As a school
    You're listed. But you're missed.
    • Your best programs are buried beneath aggregators on Google
    • AI assistants invent details about your programs (wrong dates, prices)
    • Buyers shortlist four schools because they couldn't find a fifth
    How buyers find programs

    Every detail that matters. In one filter.

    Your program gets found by what it actually offers, not by who ranks highest on Google.

    Browse Gradia's live executive-education lists
    What we hear from your buyers

    Here's what we keep hearing.

    Three recent conversations. Different roles, same dead end.

    Three weekends comparing programs, eleven browser tabs open. By the second weekend I still couldn't tell half of them apart.
    Head of L&D
    Logistics, 2,400 staff
    Asked ChatGPT for a shortlist of executive negotiation programs in Europe. Two of the five it gave me didn't exist. A third had been discontinued in 2023.
    Head of Strategy
    Fintech, Series C
    Most of our development budget went to whichever school appeared first on Google. That isn't procurement. That's an SEO result.
    Director, L&D
    Pharmaceutical, multinational
    Plans & Pricing

    Three ways to list with Gradia.

    Start free. Pay only for the leads worth having.

    Status quo
    Today
    Off platform
    no fees · no leads · no inquiries
    What you get
    • Basic profile may appear from public data
    • You can't edit what's shown
    • No leads delivered to you
    • Only your own site is readable by AI
    • You manage every channel yourself
    Recommended
    Most schools start here
    Listed
    From €30
    per lead · banded
    What's included
    • Built & maintained by Gradia
    • Readable by search engines & AI assistants
    • Qualified leads delivered by email, as they arrive
    • Request changes via Gradia anytime
    • Zero setup work on your side
    • No subscription, no minimum term
    Claim your free listing
    Run it yourself
    Partner
    €400/mo
    + from €30 per lead
    10 founding spots
    What's included
    • Everything in Listed, plus:
    • Self-managed storefront, edit anytime
    • Real-time CRM / API lead sync
    • Two-way messaging with prospects
    • Live pipeline view
    • Performance analytics
    • Verified badge on your public profile
    Talk to us

    What a lead costs

    drag the slider to your program price

    Listed: pay per lead, no subscription, leave anytime. Partner: from €400/mo (founding) or €600/mo standard, plus €30–€120 per lead. Annual prepaid saves 17%.

    Your program price$6,000
    $35$70$130
    Lead fee
    $70
    per lead
    % of program price
    1.2%
    of revenue per inquiry
    Built for partners

    Lead generation, built into the catalogue.

    Six features for schools running executive education lead generation as a real marketing channel.

    New inquiry
    School A · Data & AI · 32s ago

    Leads sync in real time

    New inquiries land in your CRM (Salesforce, HubSpot, anything) within seconds. No CSV exports, no copy-paste, no missed leads.

    New2In review5Replied11

    A live pipeline

    See every active inquiry in one place: who's hot, who's cold, who needs a follow-up. Move them through stages like any real sales channel.

    Can you send the syllabus?Just sent, plus a Calendly link.

    Two-way messaging

    Reply directly to prospects through Gradia, branded as your school. Every conversation stays attached to the inquiry record.

    Analytics that mean something

    Inquiry-to-accept ratios, top filters that surface your programmes, conversion by programme. Operational signals, not vanity metrics.

    School AVerified

    A verified badge

    A checkmark next to your school name signals you're an active partner with verified programme details. Buyers spot it instantly.

    Logo & imageryEdit
    School descriptionEdit
    MetadataEdit

    Edit your school profile

    Update your logo, hero imagery, school description, and core metadata directly through the dashboard. Keep your profile current as programmes, faculty, and accreditations change.

    Run leads as a real channel?

    Talk to us about Partner. Real-time CRM sync, live pipeline, school-profile control.

    Talk to us
    Questions

    What schools usually ask.

    Founding Partners: the first 10 schools get 12 months at €400/mo (or €4,000/year prepaid) plus their first 10 leads free, in exchange for a feedback call and logo rights.

    List your business school on Gradia.

    Free to list. Pay only per lead. Leave anytime.

    2 fields, no commitment. You'll get the catalogue import format and a short onboarding checklist within 2 business days. Reviewed personally by Tobias Plewka, founder.