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AI Strategy for Competitive Advantage
Ivey Business School - Western University

AI Strategy for Competitive Advantage

Ivey Business School - Western University, London
HomeData & AIIvey Business School - Western UniversityAI Strategy for Competitive Advantage
3 daysDuration
in-personFormat
EnglishLanguage
Data & AITopic

Next Available Cohort

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Oct 21 - Oct 23, 2026
3 days · in-person · Instructor-Led · Toronto
Open
$3,301

All-inclusive program fee

About This Program

The program addresses how AI is reshaping work and its strategic implications for growth and competitive advantage. Many organizations struggle to differentiate AI hype from substance, and to connect individual productivity gains with enterprise-level opportunities. This course helps leaders make clearer, more confident choices about AI's role in their business. It integrates strategy, economics, and hands-on technology fluency to examine how AI changes cost structures, customer value, competitive advantages, business models, and the nature of work. Participants will develop a stronger perspective on where AI matters most in their organization, how to assess opportunities, and what capabilities, data, partnerships, and leadership choices are needed to transition AI from experimentation to a strategic advantage. The learning experience combines Ivey's case-based method with hands-on AI exploration, peer discussion, live demonstrations, and applied strategic exercises. Participants will work with real business scenarios, use AI tools to support strategic thinking, and examine how AI-enabled systems are changing workflows, decisions, and organizational capability. The focus is practical and executive-level, aiming to develop judgment on where and how AI should be applied in an organization.

Why Ivey Business School - Western University?

Ivey built its reputation on a single pedagogical conviction: that real business decisions cannot be learned from a textbook. The school produces more Harvard Business School-style cases than any institution outside of HBS itself, and it deploys that method consistently across everything it offers — including executive education. For a senior professional who wants to be challenged in the room, not lectured at, that distinction matters.

Your Profile

  • This program is designed for leaders who are responsible for shaping how their team, function, business unit, or organization responds to AI-driven change.
  • Ideal participants include: Mid-to-senior level leaders in strategy, operations, innovation, digital transformation, product, customer experience, or enterprise change.
  • Business unit and functional leaders who need to evaluate AI opportunities across products, processes, workflows, or business models.
  • Decision-makers involved in AI investment, adoption, or capability-building decisions who need a clearer framework for what to prioritize.
  • Cross-functional change agents who need to bridge strategy, technology, data, and organizational execution.
  • Participants do not need a technical background. Some hands-on familiarity with generative AI tools is helpful, but the focus is on strategic judgment, not coding or technical implementation.
  • This program is not designed as a prompt-engineering course or a technical AI development program. It is for leaders who need to understand enough about the technology to make better business decisions.

Benefits

  • Develop a strategic view of AI's business impact: Understand how AI may reshape your industry, competitive set, cost structure, customer value, and business model. Identify where AI creates efficiency, differentiation, disruption, or growth. Assess whether AI's greatest impact will be on products, processes, business models, or the broader basis of competition. Apply strategic frameworks to evaluate how your organization should respond to AI-driven change.
  • Separate real opportunity from hype: Build the judgment to evaluate AI opportunities with greater discipline and confidence. Distinguish promising use cases from low-value experimentation. Prioritize AI initiatives based on value, feasibility, risk, and strategic fit. Clarify where AI can strengthen your existing advantages or create new ones.
  • Strengthen your technology fluency: Gain enough understanding of the technology to make better strategic decisions without needing to become a technical expert. Explore what current AI tools can and cannot do. Understand how generative AI, agentic systems, and enterprise AI applications are evolving. Work more effectively with technical teams, vendors, and senior decision-makers.
  • Translate AI potential into enterprise capability: Move beyond individual productivity gains and isolated pilots to understand what it takes to adopt AI at scale. Examine the role of data readiness, workflow design, governance, talent, and operating model choices. Make more informed build, buy, or partner decisions. Identify the organizational capabilities needed to turn AI strategy into execution.
  • Reimagine work through an AI lens: Explore how AI can augment, automate, or reshape work across roles and functions. Break jobs down into tasks to identify where AI can add value. Consider where human judgment, creativity, and leadership remain essential. Identify opportunities to redesign workflows, roles, and ways of working.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Ivey Business School - Western University via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Ivey Business School - Western University's official application portal.

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