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    Business Analytics for Leaders
    International Institute for Management Development

    Business Analytics for Leaders

    International Institute for Management Development, Lausanne
    8 weeksDuration
    onlineFormat
    EnglishLanguage
    Data & AITopic

    Available Cohorts

    Choose your preferred start date

    Oct 5 - Nov 29, 2026
    8 weeks · online · Instructor-Led
    Open
    Apr 19 - Jun 13, 2027
    8 weeks · online · Instructor-Led
    Open
    Oct 4 - Nov 28, 2027
    8 weeks · online · Instructor-Led
    Open
    $3,242

    All-inclusive program fee

    About This Program

    Harness the strategic power of business analytics Are you a forward-thinking manager or executive eager to develop a solid understanding of the core principles of big data and data analytics, and their direct application in a business context? In today’s dynamic environment, the ability to anticipate trends, make informed decisions, and propel future success is contingent upon harnessing the power of business analytics. IMD’s Business Analytics for Leaders program provides you with a strategic overview of various types of big data and data analytics and enables you to uncover how your organization can leverage their potential to drive growth. By exploring both offensive and defensive analytics strategies, you will gain valuable insights into the strategic approach that is best aligned with your business objectives. In addition, you’ll acquire practical tools to assess your organization’s data analytics capabilities, benchmark them against industry standards, and identify areas for improvement. You’ll also explore the impact of artificial intelligence and machine learning on business analytics and discover how you can leverage these technologies to secure a competitive edge for your organization. As you progress through the program, you’ll develop a digital analytics roadmap tailored to your business. You can take this program as a stand-alone course or as part of the IMD Executive Certificate in AI and Digital Business Excellence or the IMD Online Executive Certificate.

    Why International Institute for Management Development?

    IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.

    Your Profile

    • You are a manager or executive seeking a practical understanding of business analytics and big data, a functional leader eager to leverage digital analytics as a catalyst for innovation, or an entrepreneur or business owner determined to enhance your data-driven decision-making capabilities.

    Benefits

    • Build a competitive edge - Gain a robust comprehension of the fundamentals of big data and data analytics and their practical implications. Discover how business analytics can empower organizations to forecast trends, make informed choices, and drive future success.
    • Dive into diverse sources of data - Explore the various sources of data, both within and outside your organization, to unlock valuable insights. Discover the potential hidden in diverse data streams, enabling you to make data-driven decisions.
    • Grasp the fundamentals of analytics - Discover the different types of analytics and their compatibility with your needs. Identify the analytics strategies that align with your business goals and enable you to derive meaningful conclusions and impactful outcomes.
    • Assess your data analytics maturity - Evaluate how advanced your organization is in using data analytics. Identify the strengths and weaknesses of your data analytics capabilities to make improvements and match industry best practices.

    What You'll Learn

    • Navigate your specific challenges - Address the real obstacles you’re facing in your organization
    • Translate concepts into action - Move from theory to practical application in your work
    • Maximize your impact - Stay focused on outcomes that matter to your role and goals
    • Maintain momentum - Keep progressing even when priorities compete for your attention
    • Unit 1: What is big data? - Understand the definition of big data in terms of the three Vs (variety, volume, and velocity) and how to use them to measure, Explore what big data is currently available in your organization, Explore how companies use the three Vs to create value for themselves, leverage opportunities, and avoid threats
    • Unit 2: How is big data categorized and how to find it? - Understand the way data is categorized in terms of format (structured and unstructured) and source (internal/external), Analyze uncapped data sources for your organization, Learn how to build a Data Category Map for your organization
    • Unit 3: What is analytics, and how is it useful? - Discover the concept of digital analytics and comprehend the three types of analytics (descriptive, predictive, prescriptive), Learn the key challenges with big data and analytics, Describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive
    • Unit 4: Artificial intelligence and machine learning - Build your knowledge of Artificial Intelligence (AI) and Machine Learning (ML) and discover how they are being applied to organizations, Examine how these technologies may influence your business and role in the future, Learn how to harness these technologies within your business
    • Unit 5: How is your organization using data? - Learn about different levels of data analytics maturity in business, Reflect on your organization’s level of data analytics maturity and devise a plan to develop further opportunities by enhancing the use of data analytics
    • Unit 6: What is your digital analytics strategy? - Discover offensive and defensive data analytics strategies and when to apply them, Pinpoint where your business falls on the data-strategy spectrum and identify the strategy it needs to improve performance and deliver better value, Learn how to apply strategies to your organization and challenges
    • Unit 7: How analytics-ready is your company? - Acquire tools to assess the data analytics-readiness of your organization, Identify the key drivers (data, tools, people, and strategy) that can help develop or increase your data analytics capability, Compare your data analytics capability with that of other organizations
    • Unit 8: The big picture - Explore how digital analytics and AI are linked, Learn how to align your overall strategy with your analytics and AI strategy, Develop a data analytics roadmap for your organization

    Frequently Asked Questions

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      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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