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Digital Strategy in the Era of Generative Artificial Intelligence (AI)
Case Western Reserve University Weatherhead School of Management

Digital Strategy in the Era of Generative Artificial Intelligence (AI)

Case Western Reserve University Weatherhead School of Management, Cleveland
HomeDigital TransformationCase Western Reserve University Weatherhead School of ManagementDigital Strategy in the Era of Generative Artificial Intelligence (AI)
1 daysDuration
in-personFormat
EnglishLanguage
Digital TransformationTopic

Next Available Cohort

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Nov 13 - Nov 13, 2026
1 days · in-person · Instructor-Led · Cleveland
Open
$895

All-inclusive program fee

About This Program

Are you an executive or organizational leader navigating digital transformation in an era shaped by generative AI? Move beyond standard digital playbooks and explore how next-generation AI technologies are fundamentally reshaping strategy, operations, and value creation. You will gain practical, actionable insights into leveraging generative AI, with a special focus on data readiness, human and customer impact, change management, and effective AI governance. Experience interactive discussions, real-world case studies, and opportunities for peer learning. You'll leave with frameworks and tools to make informed, balanced decisions for your organization's digital future.

Why Case Western Reserve University Weatherhead School of Management?

Weatherhead is the school that put positive organizational scholarship and intentional change theory on the map — concepts now taught at business schools worldwide that were born right here in Cleveland. If you want executive education grounded in behavioral science and human development rather than spreadsheets and strategy frameworks alone, this is a rare institution where that is not a marketing message but an intellectual tradition.

Your Profile

  • To get the most out of this course, you should bring a laptop capable of accessing web-based large language model (LLM) tools (such as ChatGPT). A subscription to an advanced or paid version of an LLM tool is strongly encouraged for exploring more sophisticated features, though not mandatory.
  • The ideal participant should have a solid understanding of digital business concepts, some familiarity with AI basics, and experience in leading or participating in digital transformation initiatives.

Benefits

  • Identify challenges and opportunities in applying generative AI to digital strategy and transformation.
  • Analyze data flows and management practices to optimize AI-readiness.
  • Assess organizational and workforce impacts, and devise change management strategies.
  • Evaluate the implications of generative AI for customer experience, value creation, and risk.
  • Understand governance frameworks and ethical considerations in AI deployment
  • Develop a tailored roadmap for advancing digital strategy in your organization with generative AI.

What You'll Learn

  • Exploring the Strategic Implications of Generative AI
  • Mapping and Optimizing Your Data Ecosystem
  • Leading Organizational and Workforce Change
  • Innovating Customer Value and Managing Emerging Risks
  • Demystifying Generative AI Tools and Integration
  • Navigating Governance, Risk, and Responsible AI Practices

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Case Western Reserve University Weatherhead School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Case Western Reserve University Weatherhead School of Management's official application portal.

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