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Digital Transformation and Innovation
Michigan Ross

Digital Transformation and Innovation

Michigan Ross, Ann Arbor
HomeDigital TransformationMichigan RossDigital Transformation and Innovation
25 daysDuration
onlineFormat
EnglishLanguage
Digital TransformationTopic

Available Cohorts

Choose your preferred start date

Mar 1 - Apr 3, 2027
25 days · online · Instructor-Led
Open
Aug 23 - Sep 24, 2027
25 days · online · Instructor-Led
Open
$2,500

All-inclusive program fee

About This Program

This course introduces new business models and value-generating opportunities enabled by Fourth Industrial Revolution (4IR) technologies such as artificial intelligence, digital interfaces, digital platforms, and big data. Participants will gain applicable frameworks and practical examples for using digital innovation to achieve a competitive advantage. The program aims to strengthen digital fluency by applying current and future information systems, digital strategies, and practices.

Why Michigan Ross?

Ross has built its reputation not on prestige alone but on a distinctive conviction that business should serve a purpose beyond profit — a philosophy it calls "action-based learning." For senior professionals, that means programs built around real problems, real decisions, and real accountability rather than lecture-hall theory. If you want a program that treats you as a practitioner, not a student, Ross is worth a close look.

Your Profile

  • Business unit, general, and regional managers, directors, and other manager/leader titles
  • Senior and mid-level leaders, including management, finance, sales, legal, and computer engineering
  • Organization team leaders and individual leaders of all levels in the organization and across varied industries
  • Leaders committed to driving new growth opportunities in their organization, accelerating careers in rapid tech-induced change, developing a tech mindset, and minimizing multidimensional risk

Benefits

  • Create a compelling business case: Create a new strategic tech initiative and leverage technology to innovate your entire business model. Research finds that companies with innovation-focused cultures are more likely to succeed in digital transformations.
  • Identify potential risks and challenges of new digital applications: Develop proactive strategies to address risks, mitigations, and remediation steps associated with adopting new digital technologies.
  • Align digital strategies with business goals: Learn how to better support digital initiatives that further your organization’s mission, enhance collaboration with tech experts, and improve operational efficiency.
  • Leverage leading technologies for business growth: Gain a comprehensive understanding of Fourth Industrial Revolution technologies such as Artificial Intelligence (AI), Application Programming Interfaces (APIs), Robotic Process Automation (RPA), and Distributed Ledger Technology (DLT).
  • Strengthen organizational security: Learn how to identify security risks and improve data management to protect your organization from potential data breaches.

What You'll Learn

  • Creating compelling business cases for strategic tech initiatives and innovating business models with technology.
  • Identifying potential risks and challenges of new digital applications and developing proactive mitigation strategies.
  • Aligning digital strategies with business goals to support organizational mission, enhance collaboration, and improve operational efficiency.
  • Leveraging Fourth Industrial Revolution technologies, including Artificial Intelligence (AI), Application Programming Interfaces (APIs), Robotic Process Automation (RPA), and Distributed Ledger Technology (DLT), for business growth.
  • Strengthening organizational security by identifying risks and improving data management to prevent data breaches.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Michigan Ross via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Michigan Ross's official application portal.

    Apply now →

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