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    Digital Transformation and Innovation
    Michigan Ross

    Digital Transformation and Innovation

    Michigan Ross, Ann Arbor
    HomeDigital TransformationMichigan RossDigital Transformation and Innovation
    25 daysDuration
    onlineFormat
    EnglishLanguage
    Digital TransformationTopic

    Next Available Cohort

    Choose your preferred start date

    Aug 24 - Sep 25, 2026
    25 days · online · Instructor-Led
    Open
    $2,500

    All-inclusive program fee

    About This Program

    Incorporate technology into your business strategy with applicable frameworks and practical examples of how to use digital innovation to gain a competitive advantage. Strengthen your digital fluency by applying current and future information systems, digital strategies, and practices. Create a compelling business case: Create a new strategic tech initiative and leverage technology to innovate your entire business model. Research finds that companies with innovation-focused cultures are more likely to succeed in digital transformations. Identify potential risks and challenges of new digital applications: Develop proactive strategies to address risks, mitigations, and remediation steps associated with adopting new digital technologies. Align digital strategies with business goals: Learn how to better support digital initiatives that further your organization’s mission, enhance collaboration with tech experts, and improve operational efficiency. Leverage leading technologies for business growth: Gain a comprehensive understanding of Fourth Industrial Revolution technologies such as Artificial Intelligence (AI), Application Programming Interfaces (APIs), Robotic Process Automation (RPA), and Distributed Ledger Technology (DLT). Strengthen organizational security:** Learn how to identify security risks and improve data management to protect your organization from potential data breaches. Get more details or connect with us today!

    Why Michigan Ross?

    Ross has built its reputation not on prestige alone but on a distinctive conviction that business should serve a purpose beyond profit — a philosophy it calls "action-based learning." For senior professionals, that means programs built around real problems, real decisions, and real accountability rather than lecture-hall theory. If you want a program that treats you as a practitioner, not a student, Ross is worth a close look.

    Your Profile

    • Business unit, general, and regional managers, directors, and other manager leader titles
    • Senior and mid-level leaders, including management, finance, sales, legal, and computer engineering
    • Organization team leaders and individual leaders of all levels in the organization and across varied industries
    • Leaders committed to driving new growth opportunities in their organization, accelerating careers in rapid tech-induced change, developing a tech mindset, and minimizing multidimensional risk

    Benefits

    • Create a compelling business case: Create a new strategic tech initiative and leverage technology to innovate your entire business model. Research finds that companies with innovation-focused cultures are more likely to succeed in digital transformations.
    • Identify potential risks and challenges of new digital applications: Develop proactive strategies to address risks, mitigations, and remediation steps associated with adopting new digital technologies.
    • Align digital strategies with business goals: Learn how to better support digital initiatives that further your organization’s mission, enhance collaboration with tech experts, and improve operational efficiency.
    • Leverage leading technologies for business growth: Gain a comprehensive understanding of Fourth Industrial Revolution technologies such as Artificial Intelligence (AI), Programming Interfaces (APIs), Robotic Process Automation (RPA), and Distributed Ledger Technology (DLT).
    • Strengthen organizational security: Learn how to identify security risks and improve data management to protect your organization from potential data breaches.

    What You'll Learn

    • This course will introduce you to new business models and value-generating opportunities enabled by Fourth Industrial Revolution (4IR) technologies such as artificial intelligence, digital interfaces, digital platforms, and big data. You will leave with applicable frameworks and practical examples of how to use digital innovation to gain a competitive advantage.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Michigan Ross via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Michigan Ross's official application portal.

      Apply now →