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    E-commerce
    Gordon Institute of Business Science at UP

    E-commerce

    Gordon Institute of Business Science at UP, Johannesburg
    9 weeksDuration
    onlineFormat
    EnglishLanguage
    StrategyTopic

    Available Cohorts

    Choose your preferred start date

    Jul 1 - Sep 1, 2026
    9 weeks · online · Self-Paced
    Open
    Aug 1 - Oct 1, 2026
    9 weeks · online · Self-Paced
    Open
    $4,980

    All-inclusive program fee

    About This Program

    Understand how the digital economy functions and develop the critical insights needed to succeed in e-commerce and digital marketing. Learn how to run an e-commerce business or division that generates profit from the founder of one of South Africa's most successful online retailers, Ryan Bacher. Understand modern business dynamics and evolving consumer trends as the global market shifts. This programme equips individuals with the tools to harness digital platforms, enhancing market reach, efficiency, and profitability in today's interconnected world. GIBS Professional Development Courses are highly focused, short, online courses that take between five to eight hours to complete. Each class includes extensive pre-recorded video content with our course faculty, readings, and exercises. Online professional development courses are designed to be completed at your own pace and delegates will have access to the platform for two months. GIBS provides a dedicated Student Success Officer who will support and guide you throughout your learning journey.

    Why Gordon Institute of Business Science at UP?

    GIBS is South Africa's top-ranked business school and one of the few African institutions to hold AACSB accreditation, giving its executive education programs a credibility that travels across the continent and beyond. Its programs are built around the practical realities of operating in high-growth, high-complexity emerging markets, which is the specific expertise that executives across Africa come to Johannesburg to access.

    Your Profile

    • Entrepreneurs and business owners looking to launch or grow an e-commerce business or division.
    • Managers and executives responsible for digital sales channels, online marketing, or digital business units.
    • Marketing and sales professionals wanting to build practical digital marketing skills for e-commerce.
    • Professionals in retail, logistics, or consumer goods who need to understand the technology and strategy behind online commerce.

    Benefits

    • Gain a comprehensive understanding of the principles and strategies behind successful e-commerce.
    • Acquire practical insights into setting up and managing an e-commerce store.
    • Learn essential digital marketing skills tailored specifically for e-commerce.
    • Understand trends and technologies shaping the e-commerce industry.

    What You'll Learn

    • UX/UI design principles.
    • Website basics: design for desktop and mobile.
    • Online order processing and delivery logistics.
    • Data analytics for customer behavior insights.
    • Digital marketing overview: Google AdWords, SEO, Facebook.
    • Latest e-commerce strategies in SA.
    • A/B testing for customer-centricity: initial experiments.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Gordon Institute of Business Science at UP via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Gordon Institute of Business Science at UP's official application portal.

      Apply now →