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General Management Program
Melbourne Business School

General Management Program

Melbourne Business School, Melbourne
HomeStrategyMelbourne Business SchoolGeneral Management Program
5 daysDuration
in-personFormat
EnglishLanguage
StrategyTopic

Available Cohorts

Choose your preferred start date

Oct 5 - Oct 9, 2026
5 days · in-person · Instructor-Led · Carlton
Open
Mar 15 - Mar 19, 2027
5 days · in-person · Instructor-Led · Carlton
Open
Jun 21 - Jun 25, 2027
5 days · in-person · Instructor-Led · Carlton
Open
Oct 4 - Oct 8, 2027
5 days · in-person · Instructor-Led · Carlton
Open
$9,539

All-inclusive program fee

About This Program

Get a foundational understanding of strategy, marketing, finance, people and change management - and how they integrate for organisational success. With key insights from experts in each field, our General Management Program will equip you with a framework for understanding the complexity and interrelation of challenges across your business. Through a dedicated session with Australia's AI pioneer, Professor Jon Whittle, you will explore the pitfalls and traps of AI and learn how AI is reshaping the core pillars of strategy, marketing, finance, and people management. The program is an opportunity to broaden your executive skills and perspectives, while building the confidence needed to lead across different organisational functions. Upon completion, participants will be eligible to have one elective subject waived from Melbourne Business School's Part-time MBA program.

Why Melbourne Business School?

Melbourne Business School sits at an unusual intersection: the intellectual rigour of a research university and the practical directness of a standalone graduate institution, all anchored in one of the world's most consistently liveable cities. Its executive education programs draw participants from across the Asia-Pacific region and beyond, making it a genuine hub for leaders who want global perspective without leaving the Southern Hemisphere.

Your Profile

  • Experienced mid-to-senior level managers who are being positioned to take on a general management role or need to develop a broader perspective.
  • General managers who have recently moved into their role.

Benefits

  • Increase managerial impact.
  • Interpret financial data.
  • Align marketing and strategy.
  • Create and implement a strategic direction.
  • Lead with a broader perspective.
  • Build robust, resilient teams and foster collaboration.

What You'll Learn

  • Strategy: Understand, review and develop strategic action plans for your organisation to achieve greater performance and an effective and sustainable competitive advantage.
  • Marketing: Learn how to build, manage and oversee the execution of effective marketing strategies to drive demand and business growth.
  • Finance: Understand and interpret key financial factors within your organisation to successfully evaluate and monitor your organisations financial performance.
  • People and Change Management: Learn how to drive the prioritisation of people in your organisation and support critical change processes successfully.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Melbourne Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Melbourne Business School's official application portal.

    Apply now →

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