Skip to content

    👋 Quick question — how are we doing?

    General Management Programme
    National University of Singapore Business School

    General Management Programme

    National University of Singapore Business School, Singapore
    8 daysDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Next Available Cohort

    Choose your preferred start date

    Sep 22 - Oct 1, 2026
    8 days · in-person · Instructor-Led · Singapore Campus
    Open
    $13,290

    All-inclusive program fee

    About This Program

    In today's dynamic business environment, learning about AI is essential for driving innovation, informed decision-making, risk management, talent attraction, and responsible AI use. As a senior leader, you need to be acutely aware of how your behaviour and decisions impact key stakeholders when transiting into general management. Specially designed for the Asian business context, the General Management Programme (GMP) offers practical problem-solving toolkits for key functional areas such as corporate strategy, marketing, human resources, finance, accounting, and operations. The programme will also explore how you can position your organisation for success in the AI-powered future. By leveraging a powerful suite of analytical tools and frameworks, this will help you sharpen your data-driven decision-making skills. Gain the knowledge and confidence to make more informed, impactful choices that drive sustainable growth, even in the face of constant change. This programme is one of the recommended programmes on the NUS structured leadership development pathway.

    Why National University of Singapore Business School?

    NUS Business School sits at the intersection of Asian markets and global management thinking in a way few schools can match. Its location in Singapore, one of the world's principal financial and trade hubs, gives executive participants direct access to Southeast Asian deal flows, regulatory environments, and corporate networks that are genuinely difficult to replicate anywhere else. The school's Asia-focused research depth, combined with strong ties to multinational corporations headquartered in the region, makes it a practical choice for leaders who need to operate across Asia-Pacific.

    Your Profile

    • Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management.

    Benefits

    • Understand how company strategy drives important functional choices.
    • Learn to implement problem-solving techniques across all functional areas.
    • Gain a deep understanding of the Asian business environment.
    • Learn to perform fundamental financial analysis.
    • Tap into the insights of senior participants from diverse industries and countries.
    • Understand how to apply AI and data analytics to enhance decision-making.

    What You'll Learn

    • Strategic frameworks and thinking: formulation and execution of strategy, building capabilities to enhance and protect competitive advantage, harnessing AI strategically for informed decision-making.
    • Marketing in Asia: understanding the Asian consumer, strategic marketing management.
    • Strategic human resource management: leading organisational change and learning, power, leadership and managing talent.
    • Strategic financial management: financial analysis, modelling and valuation, financial decision-making and resource allocation.
    • Operations management: linking operational processes to strategy, managing supply chains for competitive advantage.
    • Decision analytics: analytical tools for decision-making, resource optimisation.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs →
    3. 3

      Contact the school

      Send a message directly to National University of Singapore Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through National University of Singapore Business School's official application portal.

      Apply now →