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Leading AI and Digital Marketing Strategy - NEW!
INSEAD

Leading AI and Digital Marketing Strategy - NEW!

INSEAD, Fontainebleau
HomeDigital TransformationINSEADLeading AI and Digital Marketing Strategy - NEW!
5 daysDuration
in-personFormat
EnglishLanguage
Digital TransformationTopic

Available Cohorts

Choose your preferred start date

Nov 30 - Dec 4, 2026
5 days · in-person · Instructor-Led · Fontainebleau Campus
Open
May 24 - May 28, 2027
5 days · in-person · Instructor-Led · Fontainebleau Campus
Open
$12,609

All-inclusive program fee

About This Program

Lead customer-centric digital marketing in the AI-powered era. Explore how AI, data, and digital technologies are reshaping marketing. Gain the tools to build customer-centric strategies, create seamless experiences, and lead innovation that drives business impact. Here are some of the key benefits you’ll gain to lead confidently and strategically in today’s AI-powered digital marketing landscape: If you have any questions related to our or procedures, we are here to help you.

Why INSEAD?

INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

Your Profile

  • Nationalities in each session

Benefits

  • Learn to harness AI and data to create customer-centric, data-driven marketing strategies that drive growth and unlock new competitive advantages.
  • Discover how AI can be used to enhance relationship-building in the marketplace and deliver hyper-personalised campaigns, content, and outstanding customer experiences in real time.
  • Explore how to build effective, data-driven teams and processes to effectively drive growth through customer acquisition and retention.
  • Understand how to integrate AI and emerging technologies into your digital marketing and customer strategy to stay ahead in a rapidly evolving digital landscape.
  • Discover tools to define and measure success with precision, using robust frameworks and KPIs tailored to specific strategic goals. Learn to harness cutting-edge digital analytics to assess ROI and drive data-informed decision-making across the organisati...
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What You'll Learn

  • Digital Megatrends and (Gen)AI - Understand how AI, data, and digital technologies reshape marketing strategies and customer expectations., Assess the strategic implications of these trends for your investments and strategic partnerships.
  • Leveraging AI for Data-Driven Marketing - Learn how to integrate AI and data analytics to optimise customer segmentation, customer journey strategy, customer experience, and campaign performance., Explore how predictive analytics and AI-powered insights can enhance decision-making and marketing ROI.
  • Building a Customer-Centric Strategy - Learn how to design digital marketing strategies that are aligned with customer needs and business objectives., Unpack the role of data, technology, and AI in shaping customer experiences across all touchpoints.
  • Creating Seamless, Omnichannel Experiences - Discover how to design seamless, integrated customer journeys across digital and offline channels using AI and data.
  • Driving Innovation and Digital Transformation - Here are some of the key benefits you’ll gain to lead confidently and strategically in today’s AI-powered digital marketing landscape:, Identify the organisational and leadership capabilities needed to drive digital marketing innovation and transformation., Learn how to foster cross-functional collaboration and lead digital marketing initiatives that create lasting customer value.
  • Data-Driven Digital Marketing and Business Growth - Learn to harness AI and data to create customer-centric strategies that drive growth and unlock new competitive advantages.
  • Strategic Relationship-Building and Customer Journey Design - Discover how AI can be used to enhance relationship-building in the marketplace and deliver hyper-personalised campaigns, content, and outstanding customer experiences in real time.
  • Shaping your Organisation’s Digital Mindset and Skillset - Explore how to build effective, data-driven teams and processes to effectively drive growth through customer acquisition and retention.
  • Leading in an AI-Powered Marketing World - Understand how to integrate AI and emerging technologies into your customer strategy to stay ahead in a rapidly evolving digital landscape.
  • Measuring Success - If you have any questions related to our or procedures, we are here to help you., Discover tools to define and measure success with precision, using robust frameworks and KPIs tailored to specific strategic goals. Learn to harness cutting-edge digital analytics to assess ROI and drive data-informed decision-making across the organisation.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through INSEAD's official application portal.

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