Skip to content

    👋 Quick question — how are we doing?

    Leading Digital Strategy
    Nova School of Business & Economics

    Leading Digital Strategy

    Nova School of Business & Economics, Carcavelos
    4 daysDuration
    in-personFormat
    EnglishLanguage
    Digital TransformationTopic

    Next Available Cohort

    Choose your preferred start date

    Nov 9 - Nov 12, 2026
    4 days · in-person · Instructor-Led · Carcavelos Campus
    Open
    $2,391

    All-inclusive program fee

    About This Program

    In an increasingly competitive and digitalized market, organizations face the challenge of developing disruptive strategies, tailored to the dynamics of the digital ecosystem and focused on optimizing the customer experience. This program explores the dynamics of digital competition and analyzes success cases, providing a strategic perspective to enhance competitiveness. With an emphasis on the customer journey, process optimization and maximizing the impact of digital initiatives driven by Artificial Intelligence, participants will have the opportunity to learn about innovative, differentiation-oriented, value-creation approaches. The program offers a unique combination of a faculty member with extensive international experience in executive education and consulting in the field of Strategy, along with a team of practitioners who are part of the founding team of Fullsix, a leading digital marketing agency.

    Why Nova School of Business & Economics?

    Nova School of Business & Economics sits at the intersection of rigorous quantitative research and applied management practice, built on a Portuguese-language economy that punches well above its weight in international trade, finance, and consulting. Its Carcavelos campus, opened in 2022, was purpose-designed for collaborative executive learning in a way that few purpose-built business school facilities in Europe can match. For a senior professional who wants the intellectual credibility of a triple-crown school with direct access to Atlantic-facing markets, Nova SBE is a specific answer, not a generic one.

    Your Profile

    • Marketing and Strategy
    • Only candidates from accredited or recognized schools in their countries of origin will be admitted.
    • Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
    • Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
    • English language skills are required as some of the curricular units will be taught in English.

    Benefits

    • Learn how to anticipate macro trends and apply disruptive digital strategies to lead in transforming markets
    • Develop a strategic vision of the customer experience and leverage AI to map customer journeys and create detailed personas
    • Master techniques to strengthen Brand Equity and produce distinctive digital content through the power of storytelling
    • Gain the skills to measure and optimize the impact of digital initiatives using effective frameworks
    • Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
    • Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
    • Create impactful content tailored to different stages of the customer journey
    • Define a Data Strategy that drives impact on the customer experience and revenue growth

    What You'll Learn

    • Dynamics of digital competition and analysis of success cases with a strategic perspective
    • Customer journey mapping and AI-driven persona creation for experience optimization
    • Brand Equity building and digital content production through storytelling
    • Frameworks for measuring and optimizing the impact of digital initiatives
    • Digital ecosystem development to maximize emerging opportunities
    • Data Strategy design to drive customer experience impact and revenue growth

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs →
    3. 3

      Contact the school

      Send a message directly to Nova School of Business & Economics via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Nova School of Business & Economics's official application portal.

      Apply now →

    Other Digital Transformation programs at Nova School of Business & Economics

    No programs available in this category