Skip to content
Leading the Effective Sales Force
INSEAD

Leading the Effective Sales Force

INSEAD, Fontainebleau
HomeMarketing & SalesINSEADLeading the Effective Sales Force
5 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

Interested in this program?

No upcoming dates are listed right now. Register your interest and INSEAD will let you know when the next cohort opens.

About This Program

Leading the Effective Sales Force is a marketing programme designed to help you optimise the performance of your sales force, as well as reducing costs while increasing sales. You will discover how to generate maximum growth from your sales force by analysing your sales calls, realigning territories, shifting product or market emphases, reallocating salesperson time or adjusting sales force size. At the same time, you will learn how to motivate salespeople and third-party distribution channels through compensation systems and organisational structures. Specifically, you will learn about the following:

Why INSEAD?

INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

Your Profile

  • Head of strategy
  • Marketing director
  • Business development manager
  • Regional director
  • Human resources director
  • Commercial director.

Benefits

  • Learn how to make the sales force a key source of sustainable competitive advantage for your organisation.
  • Develop comprehensive approaches to motivate and compensate sales staff.
  • Learn to manage a dynamic sales force in the face of increasing product, consumer and market complexity.

What You'll Learn

  • Deployment and allocation of sales force resources - The generic problems in deployment and allocation of sales force resources, Identifying – and optimising – the relationship between resources and returns, Interactive exercise in customising deployment and allocation software to your business contexts
  • Management and strategy of key account sales efforts - Why do key account initiatives get into trouble?, When does a key account strategy make sense?, How to successfully design, execute and manage a key account initiative?
  • Compensation strategies - The power and perils of compensation as a management tool, Fundamental building blocks for design of sales force compensation, The relationship between sales force compensation and sales force management
  • Realising judgemental biases and making better business decisions - The unconscious heuristics and biases that impact managerial judgement and decision-making, Remedies for correction of biases in decision-making, How to improve decision-making – when is a group better than the manager?
  • Sales force effectiveness - The drivers of superior performance in a sales force, How to identify the right hire?, What makes one salesperson more efficient than another?, How to influence salesperson effectiveness?
  • Tackling emerging markets - If you have any questions related to our or procedures, we are here to help you., The sales force challenges in emerging economies, The organisational and managerial challenges for leading sales forces in emerging economies, Best practice

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through INSEAD's official application portal.

    Apply now →