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    Leveraging Generative Artificial Intelligence (AI) Across the Design Process
    Case Western Reserve University Weatherhead School of Management

    Leveraging Generative Artificial Intelligence (AI) Across the Design Process

    Case Western Reserve University Weatherhead School of Management, Cleveland
    HomeData & AICase Western Reserve University Weatherhead School of ManagementLeveraging Generative Artificial Intelligence (AI) Across the Design Process
    1 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

    Next Available Cohort

    Choose your preferred start date

    Aug 21 - Aug 21, 2026
    1 days Β· in-person Β· Instructor-Led Β· Cleveland
    Open
    $895

    All-inclusive program fee

    About This Program

    Generative AI is reshaping the way we think about design, offering powerful tools to supercharge creativity, streamline workflows, and elevate confidence in design deliverables. This course invites design leaders, product managers, and professionals--whether seasoned or new to the field--to explore how generative AI can be harnessed to transform every stage of the human-centered design process. Through live demonstrations, discussions, and hands-on exercises, you will learn how to integrate AI into critical design phases, including: User Research: Use AI tools to identify key insights, synthesize findings, and fill gaps in data collection. Cohort Analysis & Persona Development: Enhance audience segmentation and craft nuanced, data-driven personas with the help of generative AI. Ideation: Leverage AI to expand creative thinking, explore novel concepts, and accelerate brainstorming sessions. Artifact and Prototype Creation: Accelerate the production of design concepts and prototypes, ensuring alignment with user needs and goals. Feedback and Iteration: Analyze user feedback with AI tools to uncover actionable insights and guide iterative improvements effectively. In addition to these core design activities, you will gain a foundational understanding of AI, including: a brief history of AI, the basics of prompt engineering, awareness of biases, navigating ethical concerns, and managing AI integration across teams. The world of design is evolving rapidly, and generative AI offers unparalleled opportunities to enhance your work while addressing persistent challenges. Whether you're designing the next breakthrough product, crafting a seamless service experience, or leading a digital design initiative, this course offers tools, strategies, and a mindset to thrive in the age of AI. Join us to accelerate your design practice, redefine how you work, and shape the future of human-centered design in a world powered by generative AI.

    Why Case Western Reserve University Weatherhead School of Management?

    Weatherhead is the school that put positive organizational scholarship and intentional change theory on the map β€” concepts now taught at business schools worldwide that were born right here in Cleveland. If you want executive education grounded in behavioral science and human development rather than spreadsheets and strategy frameworks alone, this is a rare institution where that is not a marketing message but an intellectual tradition.

    Your Profile

    • This course is designed for product managers, executives, and those newer to design who want to explore how AI can empower their teams and streamline their workflows.
    • It is equally suited for design leaders and professionals eager to deepen their understanding of human-centered design and the role of generative AI in driving innovation.

    Benefits

    • Discover how to boost productivity and creativity in your design processes with generative AI tools.
    • Gain practical skills to address common design challenges, from research synthesis to prototype refinement.
    • Learn how to apply generative AI techniques across diverse design contexts--whether creating physical products, crafting service experiences, or designing in the digital realm.
    • Master effective prompt engineering techniques to maximize AI's potential.
    • Build confidence in leading AI-driven design initiatives within your organization.

    What You'll Learn

    • User Research: Use AI tools to identify key insights, synthesize findings, and fill gaps in data collection.
    • Cohort Analysis & Persona Development: Enhance audience segmentation and craft nuanced, data-driven personas with the help of generative AI.
    • Ideation: Leverage AI to expand creative thinking, explore novel concepts, and accelerate brainstorming sessions.
    • Artifact and Prototype Creation: Accelerate the production of design concepts and prototypes, ensuring alignment with user needs and goals.
    • Feedback and Iteration: Analyze user feedback with AI tools to uncover actionable insights and guide iterative improvements effectively.
    • A brief history of AI
    • The basics of prompt engineering
    • Awareness of biases
    • Navigating ethical concerns
    • Managing AI integration across teams

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

      Send a message directly to Case Western Reserve University Weatherhead School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Case Western Reserve University Weatherhead School of Management's official application portal.

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