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    Product Management (online)
    Melbourne Business School

    Product Management (online)

    Melbourne Business School, Melbourne
    HomeInnovationMelbourne Business SchoolProduct Management (online)
    6 weeksDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

    Available Cohorts

    Choose your preferred start date

    Jun 15 - Jul 24, 2026
    6 weeks Β· online Β· Instructor-Led
    Open
    Oct 5 - Nov 13, 2026
    6 weeks Β· online Β· Instructor-Led
    Open
    Apr 12 - May 21, 2027
    6 weeks Β· online Β· Instructor-Led
    Open
    Aug 2 - Sep 10, 2027
    6 weeks Β· online Β· Instructor-Led
    Open
    $1,941

    All-inclusive program fee

    About This Program

    In this short course, you will learn how to manage a product following key principles, validate product opportunities, craft an influential product strategy, and win over your customers right from launch day. Product managers require a breadth of knowledge and skills to interpret and understand customers' needs. They lead designers and developers to create valuable products to achieve business goals. They also influence product sales, measure growth, and oversee ongoing commercial success. Product managers are in high demand right now, with Seek (2023), predicting a 22.3% job growth rate over the next five years.

    Why Melbourne Business School?

    Melbourne Business School sits at an unusual intersection: the intellectual rigour of a research university and the practical directness of a standalone graduate institution, all anchored in one of the world's most consistently liveable cities. Its executive education programs draw participants from across the Asia-Pacific region and beyond, making it a genuine hub for leaders who want global perspective without leaving the Southern Hemisphere.

    Your Profile

    • Access to a computer/device and a stable internet connection
    • No pre-course work requirements

    Benefits

    • Gain practical and real-world insights and knowledge that you can apply to your role, now and in future.
    • Join one of the most lucrative paid roles in the product management field for early- to mid-career professionals.
    • Leave a legacy by creating products and services that can potentially change the world.
    • Learn to assess product ideas through design thinking and business model generation.
    • Develop world-class product strategies to outperform the market.
    • Create product-led growth strategies to achieve business objectives.
    • Network with a round table of product leaders and hiring managers, including leading industry partner Linktree.
    • Learn the latest frameworks and real-world tools that product managers use.
    • Gain the confidence to future proof your career as a product manager.

    What You'll Learn

    • Leading Organisational Growth Through Compelling Products: Nurture a growth strategy for teams by developing compelling products that appeal to consumers, increase market share, and generate revenue.
    • Product-led Business Growth: Learn to position products as the main driver of customer acquisition, activation, satisfaction, retention, and scalable expansion. Provide innovative product experiences that drive customer loyalty and retention.
    • Identifying Product Opportunities in the Market: Learn how to fill the gap in markets. Identify new or significantly improved products from emerging trends.
    • Evaluating Product Potential: Define the product viability and business potential of a specific product. Determine a products relevance and interest to target buyer personas and audiences.
    • Conceptualising Compelling Products: Learn how to facilitate product ideation to invent products that meet customer expectations. Brainstorming, sketching and product expansion tactics.
    • Validating and Communicating Product Ideas: Determine market validation. Effectively communicate your product ideas depending on your business model.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Melbourne Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Melbourne Business School's official application portal.

      Apply now β†’

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