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    Sales Strategy & Business Development
    Nova School of Business & Economics

    Sales Strategy & Business Development

    Nova School of Business & Economics, Carcavelos
    4 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Whoops - No upcoming cohorts available at this time.

    About This Program

    The swift evolution of distribution channels demands a deep understanding of business partners and emerging models like direct-to-consumer. This executive education program delves into retail dynamics, emphasizing the significance of the shopping experience as a strategic advantage and exploring the shift from multichannel to omnichannel. Negotiation skills, crucial for effective business partner interactions, are a core focus. The program aims to equip participants with contemporary sales strategies for driving rapid organizational growth.

    Why Nova School of Business & Economics?

    Nova School of Business & Economics sits at the intersection of rigorous quantitative research and applied management practice, built on a Portuguese-language economy that punches well above its weight in international trade, finance, and consulting. Its Carcavelos campus, opened in 2022, was purpose-designed for collaborative executive learning in a way that few purpose-built business school facilities in Europe can match. For a senior professional who wants the intellectual credibility of a triple-crown school with direct access to Atlantic-facing markets, Nova SBE is a specific answer, not a generic one.

    Your Profile

    • Only candidates from accredited or recognized schools in their countries of origin will be admitted.
    • Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
    • Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
    • English language skills are required as some of the curricular units will be taught in English.

    Benefits

    • Identify tools that allow building a solid B2B positioning
    • Understand channel alternatives and their new trends to accelerate growth
    • How to adapt and/or design my sales structure
    • Develop enhanced negotiation skills
    • Understand the importance of aligning the sales strategy with the company's overall strategy
    • Create and develop a sophisticated key account management program
    • Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology

    What You'll Learn

    • B2B positioning tools and techniques
    • Channel management: alternatives, new trends, and the shift from multichannel to omnichannel
    • Sales structure design and adaptation
    • Negotiation skills for effective business partner interactions
    • Sales strategy and its connection to overall company strategy
    • Key account management: creating and developing sophisticated programs for major clients
    • Business development using the OGSM (Objective, Goals, Strategies and Measures) methodology

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Nova School of Business & Economics via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Nova School of Business & Economics's official application portal.

      Apply now →