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(SCTP) NUS Bionic Digital Marketer: Enhanced with AI
National University of Singapore Business School

(SCTP) NUS Bionic Digital Marketer: Enhanced with AI

National University of Singapore Business School, Singapore
HomeMarketing & SalesNational University of Singapore Business School(SCTP) NUS Bionic Digital Marketer: Enhanced with AI
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Date TBD
in-person · Instructor-Led · Singapore Campus(9 modules)
Open
Module 2: Consumer Behaviour in the Digital Era
Date TBD · Singapore Campus
in-person
Module 4: Digital Marketing: Reimagined for the Age of AI
Date TBD · Singapore Campus
in-person
Module 9: Strategic Content Marketing: Harness AI & User Content
Date TBD · Singapore Campus
in-person
Module 6: Strategic Search Engine Marketing
Date TBD · Singapore Campus
in-person
Module 8: Maximizing Digital Marketing Return on Investment (ROI)
Date TBD · Singapore Campus
in-person
Module 5: Mastering Online Display Advertising - supported by AI
Date TBD · Singapore Campus
in-person
Module 7: Bionic Digital Marketer: Capstone Project
Date TBD · Singapore Campus
in-person
Module 1: Mastering Value-Based Marketing in the Digital Age
Date TBD · Singapore Campus
in-person
Module 3: Brand Alignment for Authenticity and Competitive Advantage
Date TBD · Singapore Campus
in-person
$13,080

All-inclusive program fee

About This Program

Reimagine yourself in the future of digital marketing with our cutting-edge program, "Bionic Digital Marketer: Enhanced with AI." This comprehensive program is designed to equip you with the skills and knowledge to thrive in the rapidly evolving digital marketing landscape. Dive into a series of dynamic modules that blend traditional marketing principles with the latest advancements in artificial intelligence (AI). Learn to craft compelling value propositions that resonate with today's digital-savvy consumers. Explore modern consumer behaviour. Analyse digital footprints and behavioural data to predict trends and tailor your marketing efforts for maximum impact. Align your brand with your core values to build authenticity and gain a competitive edge. Master the art of search engine marketing. Utilize AI to optimize your search strategies, improve your rankings, and drive targeted traffic to your digital assets. Harness AI and user-generated content to create engaging and effective content marketing strategies. Gain expertise in online display advertising. Use generative AI to design and deploy ads that capture attention and drive conversions. Maximize your digital marketing return on investment (ROI). Learn to measure, analyse, and optimize your marketing efforts for the best financial outcomes.

Why National University of Singapore Business School?

NUS Business School sits at the intersection of Asian markets and global management thinking in a way few schools can match. Its location in Singapore, one of the world's principal financial and trade hubs, gives executive participants direct access to Southeast Asian deal flows, regulatory environments, and corporate networks that are genuinely difficult to replicate anywhere else. The school's Asia-focused research depth, combined with strong ties to multinational corporations headquartered in the region, makes it a practical choice for leaders who need to operate across Asia-Pacific.

Your Profile

  • Marketing managers.
  • Advertising professionals.
  • Consultants.
  • Business owners.
  • Managers in non-marketing functions growing into marketing roles.

Benefits

  • Develop compelling value-based marketing strategies.
  • Analyse and apply consumer behaviour principles in their marketing campaigns.
  • Align brand values for authenticity and competitive advantage.
  • Optimize search engine marketing for better outreach.
  • Create engaging content using Artificial Intelligence (AI) and user-generated content.
  • Design effective online display ads with generative AI.
  • Maximize digital marketing ROI.

What You'll Learn

  • Mastering Value-Based Marketing in the Digital Age.
  • Consumer Behaviour in the Digital Era.
  • Brand Alignment for Authenticity and Competitive Advantage.
  • Digital Marketing: Reimagined for the Age of AI.
  • Mastering Online Display Advertising - supported by AI.
  • Strategic Search Engine Marketing.
  • Bionic Digital Marketer: Capstone Project.
  • Maximizing Digital Marketing Return on Investment (ROI).
  • Strategic Content Marketing: Harness AI & User Content.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to National University of Singapore Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through National University of Singapore Business School's official application portal.

    Apply now →