

Strategic Negotiations

INSEAD
INSEAD — Institut Européen d'Administration des Affaires — was founded in 1957 in Fontainebleau, France, by Georges Doriot and a group of European business leaders who believed the continent needed a genuinely international school of management, not a replica of American models. It operates as an independent, private, non-profit institution with no university affiliation, which gives it an unusual degree of curricular agility. Today INSEAD has campuses in Fontainebleau, Singapore, and Abu Dhabi, plus a hub in San Francisco, and its academic philosophy remains rooted in cross-cultural management, diversity of thought, and the tension between local context and global strategy. The school's MBA program consistently ranks among the world's fastest to complete — one year — which reflects a broader institutional bias toward intensity and focus over convention. Accreditations and Rankings Accreditations AACSB (accredited since 1997) EQUIS (accredited since 1997) AMBA Triple Crown accredited Rankings Financial Times Global MBA Ranking: #1 (2024) Financial Times Executive Education Open Programmes: Top 5 globally (2024) Financial Times Executive Education Custom Programmes: Top 5 globally (2024) QS World University Rankings — Business & Management: Top 5 globally (2024) Bloomberg Businessweek MBA Ranking: Top 10 globally (2023) Executive Education at a Glance INSEAD Executive Education is one of the largest and most internationally active operations of its kind, delivering programs to over 10,000 executives per year across its campus network. The portfolio spans more than 80 open-enrollment programs and a substantial custom program division that designs bespoke interventions for global corporations — clients have included multinationals across financial services, energy, pharmaceuticals, and technology. Signature open programs include the Advanced Management Programme (AMP), one of the most selective senior leadership programs in the world, typically drawing participants with 15 or more years of experience; the Transition to Business Leadership program; and a growing suite of programmes in family business, healthcare management, and negotiation. Formats range from intensive residential modules of three to five days to multi-module programs spanning several months, with select online and blended formats added in recent years. Fees for open programs typically range from approximately €3,500 for shorter focused programs to over €30,000 for flagship multi-week residential offerings, and the school offers a limited number of scholarships and financial assistance options for qualifying participants. Campus and Facilities The Fontainebleau campus sits at the edge of the Forest of Fontainebleau, 60 kilometres south of Paris, in a setting that manages to feel both removed from distraction and effortlessly connected — Paris is 35 minutes by train, and the TGV links mean participants arrive from across Europe the morning a program begins. The campus itself is purpose-built for residential executive learning, with tiered amphitheatre-style classrooms, syndicate rooms, a dedicated Executive Education centre, and accommodation that keeps cohorts together in the evenings as much as in the sessions. The Singapore campus, opened in 2000, mirrors much of this infrastructure and adds direct immersion in Asia's business environment — something that matters considerably when a program's content concerns emerging markets, supply chain, or Asia-Pacific strategy. Abu Dhabi, the newest campus, provides access to the Gulf's increasingly significant business ecosystem and is particularly relevant to programs touching on family enterprise, sovereign wealth, or energy transition. Faculty and Research INSEAD's faculty numbers around 165 full-time professors drawn from more than 40 countries, and the school makes a point of requiring faculty to be capable of teaching across cultural contexts rather than from within a single national tradition. Research strengths that bear directly on executive education include organisational behaviour, negotiation and conflict resolution, entrepreneurship and family enterprise, strategy, and leadership — the latter anchored in part by the Coaching and Consulting Centre and the Global Leadership Centre, which has produced widely used psychodynamic approaches to leadership development. The INSEAD Hoffmann Global Institute for Business and Society reflects a growing institutional commitment to research on sustainability, stakeholder governance, and the social responsibilities of business — areas increasingly central to what senior executives are asking about. Several faculty members are among the most cited in their fields globally, and the school's case-writing output rivals Harvard Business School in volume and geographic diversity. Student Body, Alumni, and Career Outcomes INSEAD's executive education cohorts are among the most internationally diverse of any business school, with participants drawn from over 130 nationalities across its programs in a typical year — a figure that is not accidental but the product of deliberate admissions design. The broader INSEAD alumni network encompasses more than 67,000 graduates across 175 countries, concentrated in senior roles across financial services, consulting, technology, consumer goods, and private equity, with particular density in Europe and Southeast Asia. Alumni include the former CEOs of L'Oréal, Schneider Electric, and Nestlé, as well as founders of significant venture-backed companies and senior figures in international institutions. For executive education participants specifically, the network effect is often cited as one of the primary reasons for choosing INSEAD over geographically closer alternatives — the peer cohort itself is, in many cases, as valuable as the curriculum.
Available Cohorts
Choose your preferred start date
All-inclusive program fee
Duration
25 days
Format
online
Topic
Negotiations
Language
English
About This Program
Why INSEAD?
Your Profile
- Suitable for past participants of the Negotiation Fundamentals on-demand online programme who wish to complete INSEAD Online Certificate in Negotiation. Note: participants are strongly recommended to complete Negotiation Fundamentals programme before completing the Strategic Negotiations programme.
- The programme delivers great strategic and operational leverage to any executive who needs to interact with others to get results. Participants include executives with many different roles, including:
- Executives involved in mergers, acquisitions or joint-venture negotiations
Benefits
- Expand your ability to address negotiation challenges with a strategic mindset
- Learn how to embrace a versatile approach to succeed in any negotiation
- Become able to diagnose and embrace a probabilistic approach to maximise value and reduce risks in every type of negotiation
- Accelerate your efficiency, build better relationships with fewer conflicts, drive more engagement and gain more confidence to deliver superior outcomes
- Leverage hands-on practice to address weak points and optimise strengths back in the workplace.
- Strategic Thinking and Execution
- Developing Value Proposition
- Negotiation
- Self-awareness
- Communication
- Persuasion
What You'll Learn
- Week 1
- Introduction: Value Negotiation Principles - How to understand negotiation from a broader perspective?, What drives our negotiation behaviors?, How to prepare ourselves to think outside the box?, What went wrong in past negotiations?, Introduction to Value Negotiation System
- Week 2
- Start from the End: Defining Success - How am I defining success? How is the other party defining success?, How to measure success?, How to navigate complex negotiations?, Introduction to negotiation guidelines, Negotiation balanced scorecard
- Week 3
- Strategy for Negotiation: - Do I have a proactive strategy or am I just going to react to what they do?, What are the main strategic concerns in a negotiation?, How can I put together a comprehensive and effective negotiation strategy?, What strategic mistakes do people make?, How to craft a win-lose or win-win strategy based on best practices?
- Week 4
- Relationship Building & Trust - What is trust? What is a good relationship for negotiation purposes?, How can I diagnose my relationship to know if it is a good one? Or where to act to improve it?, What are the different approaches to building relationships?, How to avoid falling into relationship pitfalls or traps?, How to build a good working relationship in your negotiation?
- Week 5
- Navigating the Value Tension: Balancing Value Creation and Claiming - Your Online Learning Journey Throughout the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey. Please note the programme may include a pause week(s). Action Learning Project A cornerstone of INSEAD’s cohort-based online programmes, Action Learning Projects (ALPs) are guided, real-world assignments that enable you to apply new skills directly to your role and organisation—delivering immediate and lasting business impact. Closely aligned with each programme’s learning objectives, ALPs are supported by learning coaches and enriched through peer feedback. They offer a safe environment to test ideas and develop practical strategies ready for implementation. With guidance from your learning coach, you will design an ALP relevant to your context and personal learning goals. For select programmes, if participating with colleagues, the learning coach can help structure a more ambitious team ALP for collaborative work. Define the scope with your learning coach to ensure alignment with programme goals and a clear, actionable outcome. Applying Concepts Weekly Throughout the Weeks, apply the tools and frameworks introduced each week to progressively build your ALP. Synthesis and Peer Review At the end of the Weeks, consolidate your insights into strategic recommendations and submit them for peer review. In the final week, each will review four peer submissions and provide feedback. Typical Week on an INSEAD Online Programme Each week of follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete. This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week. If you have any questions related to our or procedures, we are here to help you., What is the value tension? And why is it there?, How to prepare to minimise the negative effects?, How to create value in ways that do not hurt your future value claiming efforts?, How can I claim value while continue to negotiate win-win?, What are value creation and claiming best practices?
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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Contact the school
Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5