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    Strategic Negotiations
    INSEAD

    Strategic Negotiations

    INSEAD, Fontainebleau
    HomeNegotiationsINSEADStrategic Negotiations
    25 daysDuration
    onlineFormat
    EnglishLanguage
    NegotiationsTopic

    Available Cohorts

    Choose your preferred start date

    Sep 28 - Oct 30, 2026
    25 days · online · Instructor-Led
    Open
    Feb 1 - Apr 1, 2027
    9 weeks · online · Instructor-Led
    Open
    $2,283

    All-inclusive program fee

    About This Program

    Over the 5 consecutive weeks, the programme will enable you to learn how to develop your personal negotiation style, while learning new skills and strategies and, above all, getting the practice you need to be confident and effective. As your knowledge builds across the weeks, you will come to understand the answers to different sets of key questions.

    Why INSEAD?

    INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

    Your Profile

    • Suitable for past participants of the Negotiation Fundamentals on-demand online programme who wish to complete INSEAD Online Certificate in Negotiation. Note: participants are strongly recommended to complete Negotiation Fundamentals programme before completing the Strategic Negotiations programme.
    • The programme delivers great strategic and operational leverage to any executive who needs to interact with others to get results. Participants include executives with many different roles, including:
    • Executives involved in mergers, acquisitions or joint-venture negotiations

    Benefits

    • Expand your ability to address negotiation challenges with a strategic mindset
    • Learn how to embrace a versatile approach to succeed in any negotiation
    • Become able to diagnose and embrace a probabilistic approach to maximise value and reduce risks in every type of negotiation
    • Accelerate your efficiency, build better relationships with fewer conflicts, drive more engagement and gain more confidence to deliver superior outcomes
    • Leverage hands-on practice to address weak points and optimise strengths back in the workplace.
    • Strategic Thinking and Execution
    • Developing Value Proposition
    • Negotiation
    • Self-awareness
    • Communication
    • Persuasion

    What You'll Learn

    • Week 1
    • Introduction: Value Negotiation Principles - How to understand negotiation from a broader perspective?, What drives our negotiation behaviors?, How to prepare ourselves to think outside the box?, What went wrong in past negotiations?, Introduction to Value Negotiation System
    • Week 2
    • Start from the End: Defining Success - How am I defining success? How is the other party defining success?, How to measure success?, How to navigate complex negotiations?, Introduction to negotiation guidelines, Negotiation balanced scorecard
    • Week 3
    • Strategy for Negotiation: - Do I have a proactive strategy or am I just going to react to what they do?, What are the main strategic concerns in a negotiation?, How can I put together a comprehensive and effective negotiation strategy?, What strategic mistakes do people make?, How to craft a win-lose or win-win strategy based on best practices?
    • Week 4
    • Relationship Building & Trust - What is trust? What is a good relationship for negotiation purposes?, How can I diagnose my relationship to know if it is a good one? Or where to act to improve it?, What are the different approaches to building relationships?, How to avoid falling into relationship pitfalls or traps?, How to build a good working relationship in your negotiation?
    • Week 5
    • Navigating the Value Tension: Balancing Value Creation and Claiming - Your Online Learning Journey Throughout the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey. Please note the programme may include a pause week(s). Action Learning Project A cornerstone of INSEAD’s cohort-based online programmes, Action Learning Projects (ALPs) are guided, real-world assignments that enable you to apply new skills directly to your role and organisation—delivering immediate and lasting business impact. Closely aligned with each programme’s learning objectives, ALPs are supported by learning coaches and enriched through peer feedback. They offer a safe environment to test ideas and develop practical strategies ready for implementation. With guidance from your learning coach, you will design an ALP relevant to your context and personal learning goals. For select programmes, if participating with colleagues, the learning coach can help structure a more ambitious team ALP for collaborative work. Define the scope with your learning coach to ensure alignment with programme goals and a clear, actionable outcome. Applying Concepts Weekly Throughout the Weeks, apply the tools and frameworks introduced each week to progressively build your ALP. Synthesis and Peer Review At the end of the Weeks, consolidate your insights into strategic recommendations and submit them for peer review. In the final week, each will review four peer submissions and provide feedback. Typical Week on an INSEAD Online Programme Each week of follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete. This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week. If you have any questions related to our or procedures, we are here to help you., What is the value tension? And why is it there?, How to prepare to minimise the negative effects?, How to create value in ways that do not hurt your future value claiming efforts?, How can I claim value while continue to negotiate win-win?, What are value creation and claiming best practices?

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

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    3. 3

      Contact the school

      Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through INSEAD's official application portal.

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