

Strategy in the Age of AI and Digital Disruption

INSEAD
INSEAD — Institut Européen d'Administration des Affaires — was founded in 1957 in Fontainebleau, France, by Georges Doriot and a group of European business leaders who believed the continent needed a genuinely international school of management, not a replica of American models. It operates as an independent, private, non-profit institution with no university affiliation, which gives it an unusual degree of curricular agility. Today INSEAD has campuses in Fontainebleau, Singapore, and Abu Dhabi, plus a hub in San Francisco, and its academic philosophy remains rooted in cross-cultural management, diversity of thought, and the tension between local context and global strategy. The school's MBA program consistently ranks among the world's fastest to complete — one year — which reflects a broader institutional bias toward intensity and focus over convention. Accreditations and Rankings Accreditations AACSB (accredited since 1997) EQUIS (accredited since 1997) AMBA Triple Crown accredited Rankings Financial Times Global MBA Ranking: #1 (2024) Financial Times Executive Education Open Programmes: Top 5 globally (2024) Financial Times Executive Education Custom Programmes: Top 5 globally (2024) QS World University Rankings — Business & Management: Top 5 globally (2024) Bloomberg Businessweek MBA Ranking: Top 10 globally (2023) Executive Education at a Glance INSEAD Executive Education is one of the largest and most internationally active operations of its kind, delivering programs to over 10,000 executives per year across its campus network. The portfolio spans more than 80 open-enrollment programs and a substantial custom program division that designs bespoke interventions for global corporations — clients have included multinationals across financial services, energy, pharmaceuticals, and technology. Signature open programs include the Advanced Management Programme (AMP), one of the most selective senior leadership programs in the world, typically drawing participants with 15 or more years of experience; the Transition to Business Leadership program; and a growing suite of programmes in family business, healthcare management, and negotiation. Formats range from intensive residential modules of three to five days to multi-module programs spanning several months, with select online and blended formats added in recent years. Fees for open programs typically range from approximately €3,500 for shorter focused programs to over €30,000 for flagship multi-week residential offerings, and the school offers a limited number of scholarships and financial assistance options for qualifying participants. Campus and Facilities The Fontainebleau campus sits at the edge of the Forest of Fontainebleau, 60 kilometres south of Paris, in a setting that manages to feel both removed from distraction and effortlessly connected — Paris is 35 minutes by train, and the TGV links mean participants arrive from across Europe the morning a program begins. The campus itself is purpose-built for residential executive learning, with tiered amphitheatre-style classrooms, syndicate rooms, a dedicated Executive Education centre, and accommodation that keeps cohorts together in the evenings as much as in the sessions. The Singapore campus, opened in 2000, mirrors much of this infrastructure and adds direct immersion in Asia's business environment — something that matters considerably when a program's content concerns emerging markets, supply chain, or Asia-Pacific strategy. Abu Dhabi, the newest campus, provides access to the Gulf's increasingly significant business ecosystem and is particularly relevant to programs touching on family enterprise, sovereign wealth, or energy transition. Faculty and Research INSEAD's faculty numbers around 165 full-time professors drawn from more than 40 countries, and the school makes a point of requiring faculty to be capable of teaching across cultural contexts rather than from within a single national tradition. Research strengths that bear directly on executive education include organisational behaviour, negotiation and conflict resolution, entrepreneurship and family enterprise, strategy, and leadership — the latter anchored in part by the Coaching and Consulting Centre and the Global Leadership Centre, which has produced widely used psychodynamic approaches to leadership development. The INSEAD Hoffmann Global Institute for Business and Society reflects a growing institutional commitment to research on sustainability, stakeholder governance, and the social responsibilities of business — areas increasingly central to what senior executives are asking about. Several faculty members are among the most cited in their fields globally, and the school's case-writing output rivals Harvard Business School in volume and geographic diversity. Student Body, Alumni, and Career Outcomes INSEAD's executive education cohorts are among the most internationally diverse of any business school, with participants drawn from over 130 nationalities across its programs in a typical year — a figure that is not accidental but the product of deliberate admissions design. The broader INSEAD alumni network encompasses more than 67,000 graduates across 175 countries, concentrated in senior roles across financial services, consulting, technology, consumer goods, and private equity, with particular density in Europe and Southeast Asia. Alumni include the former CEOs of L'Oréal, Schneider Electric, and Nestlé, as well as founders of significant venture-backed companies and senior figures in international institutions. For executive education participants specifically, the network effect is often cited as one of the primary reasons for choosing INSEAD over geographically closer alternatives — the peer cohort itself is, in many cases, as valuable as the curriculum.
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Duration
25 days
Format
online
Topic
Strategy
Language
English
About This Program
Why INSEAD?
Your Profile
- Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities
- Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.
Benefits
- Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry
- Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity
- Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources
- Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies for business.
- Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.
- Strategic Thinking and Execution
- AI and Big Data
- Developing Value Proposition
- Data-driven Decision Making
What You'll Learn
- Launch Week
- Living in a Digital World - Introduction and programme logistics, Waves of digital disruption and opportunity, Digital industrial revolution, Lessons from the original industrial revolution
- Week 1
- Getting FIT for a Digital Age - Keys to effective strategy in a digital age, Strategy as FIT, From threat to opportunity, Industry value chain, What does it mean to be tech savvy?, Understanding AI, Digital Transformation
- Week 2
- Follow the Value - Prioritising digital opportunities, Emergence of sharing economy, Value Creation and Value Capture, B2B value creation, Willingness-to-pay, Social Value
- Week 3
- Competing with Value - Achieving product-market fit, Driving a leap in value, Value capture, Sustaining superior value creation, Positive feedback, Added value, Competitive pressures, Blue Ocean strategy, Support functions in a digital age
- Week 4
- Executing on Digital - How to execute your digital strategy, Strategic agility, Data culture, Resource accumulation, Executing on AI strategies
- Week 5
- Seeing the Big Picture - Launch Week starts on the Monday of Week 1. You will get access to familiarise yourself with the platform, do some preparatory work, and connect with your Learning Coach. Your Online Learning Journey Please note the programme may include a pause week(s). Action Learning Project Understanding digital disruption and acquiring the critical strategic tools and frameworks provides the essential foundations for your digital transformation journey. Skilfully applying these acquired tools and frameworks to your own business context will be key to strategic success. With this in mind, the Action-Learning Project (ALP) will give you the opportunity to practise applying your learning to your own business context. Working with the learning coach, you will design an ALP that is right for your organisation and your personal learning objectives. Typically, the ALP involves a variation on one of the following: For those attending the programme with a group of colleagues from the same company or organisation, the learning coach can help you structure a more ambitious team ALP to collaborate and work on together. Alternatively, for those following the optional AI learning path, there will be a specialised ALP focusing on this topic. 1. Scoping the ALP Define the scope with your learning coach to ensure alignment with programme goals and a clear, actionable outcome. 2. Applying Concepts Weekly Throughout the Weeks, apply the tools and frameworks introduced each week to progressively build your ALP. 3. Synthesis and Peer Review At the end of the Weeks, consolidate your insights into strategic recommendations and submit them for peer review. In the final week, each will review four peer submissions and provide feedback. Typical Week on an INSEAD Online Programme Each week of follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete. This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week. If you have any questions related to our or procedures, we are here to help you., Company value chain, Integrated case: key activities with links to value creation, resources and industry value chain, Integration: AI Traps and Pitfalls, Seeing the big picture, Develop a new digitally enabled value proposition that responds to the disruptive dynamics in your industry, Apply the tools and concepts from the programme to develop a strategic perspective on a specific project or initiative focused on leveraging new digital technologies, Analyse and reflect on the impact of digital on your industry and organisation, and develop strategic options for your organisation to respond to digital disruption.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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Contact the school
Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5