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    Strategy in the Age of AI and Digital Disruption
    INSEAD

    Strategy in the Age of AI and Digital Disruption

    INSEAD, Fontainebleau
    HomeStrategyINSEADStrategy in the Age of AI and Digital Disruption
    25 daysDuration
    onlineFormat
    EnglishLanguage
    StrategyTopic

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    About This Program

    Strategy in the Age of AI and Digital Disruption is an online programme that requires you to work on multiple levels. The programme is delivered over 5 weeks, with each week developing one part of the overall strategy framework to address the challenge of digital disruption. In this course, you will engage with AI-powered tools designed to enhance your learning experience, enabling more practical, personalised, and immersive exploration of the concepts covered.

    Why INSEAD?

    INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

    Your Profile

    • Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities
    • Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.

    Benefits

    • Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry
    • Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity
    • Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources
    • Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies for business.
    • Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.
    • Strategic Thinking and Execution
    • AI and Big Data
    • Developing Value Proposition
    • Data-driven Decision Making

    What You'll Learn

    • Launch Week
    • Living in a Digital World - Introduction and programme logistics, Waves of digital disruption and opportunity, Digital industrial revolution, Lessons from the original industrial revolution
    • Week 1
    • Getting FIT for a Digital Age - Keys to effective strategy in a digital age, Strategy as FIT, From threat to opportunity, Industry value chain, What does it mean to be tech savvy?, Understanding AI, Digital Transformation
    • Week 2
    • Follow the Value - Prioritising digital opportunities, Emergence of sharing economy, Value Creation and Value Capture, B2B value creation, Willingness-to-pay, Social Value
    • Week 3
    • Competing with Value - Achieving product-market fit, Driving a leap in value, Value capture, Sustaining superior value creation, Positive feedback, Added value, Competitive pressures, Blue Ocean strategy, Support functions in a digital age
    • Week 4
    • Executing on Digital - How to execute your digital strategy, Strategic agility, Data culture, Resource accumulation, Executing on AI strategies
    • Week 5
    • Seeing the Big Picture - Launch Week starts on the Monday of Week 1. You will get access to familiarise yourself with the platform, do some preparatory work, and connect with your Learning Coach. Your Online Learning Journey Please note the programme may include a pause week(s). Action Learning Project Understanding digital disruption and acquiring the critical strategic tools and frameworks provides the essential foundations for your digital transformation journey. Skilfully applying these acquired tools and frameworks to your own business context will be key to strategic success. With this in mind, the Action-Learning Project (ALP) will give you the opportunity to practise applying your learning to your own business context. Working with the learning coach, you will design an ALP that is right for your organisation and your personal learning objectives. Typically, the ALP involves a variation on one of the following: For those attending the programme with a group of colleagues from the same company or organisation, the learning coach can help you structure a more ambitious team ALP to collaborate and work on together. Alternatively, for those following the optional AI learning path, there will be a specialised ALP focusing on this topic. 1. Scoping the ALP Define the scope with your learning coach to ensure alignment with programme goals and a clear, actionable outcome. 2. Applying Concepts Weekly Throughout the Weeks, apply the tools and frameworks introduced each week to progressively build your ALP. 3. Synthesis and Peer Review At the end of the Weeks, consolidate your insights into strategic recommendations and submit them for peer review. In the final week, each will review four peer submissions and provide feedback. Typical Week on an INSEAD Online Programme Each week of follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete. This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week. If you have any questions related to our or procedures, we are here to help you., Company value chain, Integrated case: key activities with links to value creation, resources and industry value chain, Integration: AI Traps and Pitfalls, Seeing the big picture, Develop a new digitally enabled value proposition that responds to the disruptive dynamics in your industry, Apply the tools and concepts from the programme to develop a strategic perspective on a specific project or initiative focused on leveraging new digital technologies, Analyse and reflect on the impact of digital on your industry and organisation, and develop strategic options for your organisation to respond to digital disruption.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

      Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through INSEAD's official application portal.

      Apply now →