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AI and Service: From Automation to Affection
W. P. Carey School of Business

AI and Service: From Automation to Affection

W. P. Carey School of Business, Tempe
HomeData & AIW. P. Carey School of BusinessAI and Service: From Automation to Affection
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in-person · Instructor-Led · Tempe
Open
$400

All-inclusive program fee

About This Program

This highly interactive half-day course equips leaders with actionable frameworks to harness artificial intelligence (AI) for transforming service organizations. Drawing on pioneering and state-of-the-art research, participants will explore AI's evolution - from mechanical AI to thinking AI to feeling AI - and learn how to apply these types across service processes, customer engagement, and marketing strategy. The course is offered on campus; contact us for online or blended options. This course is designed as a practical, hands-on workshop. Short, focused presentations introduce key concepts followed by facilitated discussions, small-group applied exercises, and case illustrations from multiple service industries. Participants will leave with concrete planning tools and an action plan to pilot or scale AI initiatives in their organizations.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Your Profile

  • Managers and leaders across sectors and organization sizes (small, mid-sized, large enterprises, nonprofit/public organizations).
  • Leaders responsible for customer experience, operations, service delivery, marketing, and digital transformation.
  • Professionals in financial services, healthcare, hospitality and tourism, retail and e-commerce, transportation and logistics, professional services, telecommunications, and education.
  • Individuals beginning their AI journey or already experimenting with AI tools.

Benefits

  • Gain practical tools and strategic frameworks to evaluate and implement AI across service organizations.

What You'll Learn

  • Strategic frameworks for AI in service delivery, customer care, and marketing with real-world applications
  • Balancing AI benefits (personalization, efficiency) against the risks and ethical challenges - understanding the “dark side” of AI in services
  • Practical tools and case examples for AI-powered customer experiences and robotics in retail/services
  • Building effective human-AI collaboration to drive sustained competitive advantage

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.

    Apply now →

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