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    AI & Consumer Persuasion
    Indian Institute Of Management Bangalore

    AI & Consumer Persuasion

    Indian Institute Of Management Bangalore, Bangalore
    3 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

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    About This Program

    Every organization exists to address customer needs and wants. AI is changing how consumers interact with products, services, and brands. Artificial Intelligence (AI) increasingly influences consumer persuasion, with tools such as machine learning, natural language processing, and predictive analytics empowering brands to subtly and effectively sway purchasing decisions. Managerial success - strategic and tactical - depends critically on having insight into how consumers think, feel, and behave in the age of AI. This course delves into the convergence of AI and consumer persuasion, emphasizing how AI technologies reshape marketing strategies and impact consumer behaviour. This course aims to provide students with an in-depth understanding of how Artificial Intelligence (AI) can be utilized to impact consumer behaviour and improve marketing strategies. The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.

    Why Indian Institute Of Management Bangalore?

    IIM Bangalore occupies a position in Indian management education that no other institution quite replicates β€” a school shaped by a post-Independence nation-building mandate that has since grown into one of Asia's most respected research and leadership institutions. Its executive education programs draw participants from across India's most consequential industries, from Bengaluru's technology corridor to Mumbai's financial sector, and bring them into contact with faculty who are as likely to be publishing in top-tier academic journals as advising a government ministry.

    Your Profile

    • Anyone who deals with B2C market.

    Benefits

    • Receive Executive Education eNewsletters.
    • Participate in EEP webinars on various topics.
    • Invitation to curated events and programmes by the EEP office.
    • Invitation to share articles to the EEP blog (subject to a shortlisting process).

    What You'll Learn

    • Convergence of AI and consumer persuasion: how AI technologies reshape marketing strategies and impact consumer behaviour.
    • Machine learning, natural language processing, and predictive analytics as tools for influencing consumer decisions.
    • Data-driven, customized marketing strategies targeting specific consumer segments.
    • Case analysis and discussions on AI applications in B2C marketing contexts.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute Of Management Bangalore via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute Of Management Bangalore's official application portal.

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