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    Business Analytics - The Science of Data Driven Decision Making
    Indian Institute Of Management Bangalore

    Business Analytics - The Science of Data Driven Decision Making

    Indian Institute Of Management Bangalore, Bangalore
    HomeData & AIIndian Institute Of Management BangaloreBusiness Analytics - The Science of Data Driven Decision Making
    5 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

    Next Available Cohort

    Choose your preferred start date

    Jul 6 - Jul 10, 2026
    5 days ยท in-person ยท Instructor-Led ยท Bangalore Campus
    Open
    $1,766

    All-inclusive program fee

    About This Program

    This course is designed to provide in-depth knowledge of handling data and Business Analytics tools that can be used for fact-based decision-making using real case studies from different sectors of the industry. The theory of bounded rationality proposed by Nobel Laureate Herbert Simon is evermore significant today with increasing complexity of business problems; limited ability of human mind to analyse alternative solutions, and the limited time available for decision making. Business Analytics is a multidisciplinary field that uses expertise such as statistical learning (SL), machine learning (ML), artificial intelligence (AI), deep learning, computer science, information technology, and management strategies to generate value and create wealth from data. Business Analytics is likely to become as a main functional area in most companies. Analytics companies develop the ability to support their decisions through analytic reasoning using various statistical and machine learning techniques. In an article based on a survey of nearly 3000 executives, MIT Sloan Management Review reported striking correlation between an organization's analytics sophistication and its competitive performance. The biggest obstacle to adopting analytics is the lack of knowhow about using it to improve business performance. Business Analytics uses statistical, machine learning, artificial intelligence, operations research, and management tools to drive business performance. Many companies offer similar kinds of products and services based on a similar design and technology and find it difficult to differentiate their product/service from their competitors. However, companies such as Amazon, Google, HP, Netflix, Procter and Gamble, and Capital One uses analytics as competitive strategy. Business Analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when faced with stiff competition. There is a significant evidence from the corporate world that analytical skills improve the ability to make better decisions.

    Why Indian Institute Of Management Bangalore?

    IIM Bangalore occupies a position in Indian management education that no other institution quite replicates โ€” a school shaped by a post-Independence nation-building mandate that has since grown into one of Asia's most respected research and leadership institutions. Its executive education programs draw participants from across India's most consequential industries, from Bengaluru's technology corridor to Mumbai's financial sector, and bring them into contact with faculty who are as likely to be publishing in top-tier academic journals as advising a government ministry.

    Your Profile

    • Professionals already working in analytics who want to enhance their knowledge.
    • Those with analytical aptitude who want to start a new career in analytics.
    • Executives in marketing, operations, supply chain management, finance, insurance, or general management seeking analytics skills.

    Benefits

    • Analyse data using statistical learning, artificial intelligence, and machine learning algorithms to enable data-driven decision making.
    • Learn data visualization and storytelling through data.
    • Learn descriptive, predictive, and prescriptive analytics techniques and tools.
    • Use analytics for customer requirement analysis, general management, manufacturing, marketing, finance, operations, and supply chain management.
    • Hands-on experience with software such as Microsoft Excel, Evolver, LINDO, SPSS, R, Python, and other proprietary software.

    What You'll Learn

    • Emergence of business analytics as a competitive strategy and the bounded rationality framework.
    • Statistical learning algorithms and machine learning for supervised and unsupervised analysis.
    • Data visualization and storytelling through data.
    • Descriptive, predictive, and prescriptive analytics techniques and tools.
    • Customer requirement analysis, general management, manufacturing, marketing, finance, operations, and supply chain analytics.
    • Industry applications: manufacturing, service, retail, software, banking, finance, sports, pharmaceutical, and aerospace.
    • Hands-on software sessions: Microsoft Excel, Evolver, LINDO, SPSS, R, Python, and proprietary tools.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8โ€“15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute Of Management Bangalore via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute Of Management Bangalore's official application portal.

      Apply now โ†’

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