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AI for marketing
SDA Bocconi School of Management

AI for marketing

SDA Bocconi School of Management, Milan
3 daysDuration
in-personFormat
EnglishLanguage
Data & AITopic

Next Available Cohort

Choose your preferred start date

Oct 19 - Oct 21, 2026
3 days · in-person · Instructor-Led · Milan Campus
Open
$4,565

All-inclusive program fee

About This Program

Artificial Intelligence is the first cognitive technology in history. Although still in its infancy, it is already transforming market paradigms and shifting the frontier of innovation from digital transformation to the future of decision-making across all business areas. The objective of this course is to provide participants with the fundamental principles of AI, enabling them to frame key marketing decisions within the scope of current and future AI capabilities. Through a practical and interactive approach, participants will learn how to integrate cutting-edge AI technologies into marketing to enhance analysis, optimize performance, and make decision-making processes more effective. The course also explores how AI can foster creativity and innovation, transforming the way companies interact with the market and unlocking unprecedented business development opportunities.

Why SDA Bocconi School of Management?

SDA Bocconi has spent decades building a reputation as continental Europe's most rigorous bridge between academic research and the boardrooms of global corporations — without the Anglo-American filter that shapes so many rival programs. If you want to lead in European, Mediterranean, or emerging-market contexts with genuine analytical depth, this is where serious executives come.

Your Profile

  • The program is aimed at: Csuite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas.

Benefits

  • A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
  • Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.

What You'll Learn

  • AI fundamentals
  • How AI is reshaping consumer behavior (CB)
  • How AI is empowering Innovation & Product Development
  • How AI is disrupting Promotion and Distribution
  • Building an AI-Driven Marketing Strategy

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to SDA Bocconi School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through SDA Bocconi School of Management's official application portal.

    Apply now →

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