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Analytics for Strategic Growth: AI, Smart Data, and Customer Insights
Wharton Executive Education

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

Wharton Executive Education, Philadelphia
HomeData & AIWharton Executive EducationAnalytics for Strategic Growth: AI, Smart Data, and Customer Insights
5 daysDuration
in-personFormat
EnglishLanguage
Data & AITopic

Available Cohorts

Choose your preferred start date

Nov 2 - Nov 6, 2026
5 days · in-person · Instructor-Led · Philadelphia, PA
Open
Mar 15 - Mar 19, 2027
5 days · in-person · Instructor-Led · Philadelphia, PA
Open
$13,250

All-inclusive program fee

About This Program

New tools and techniques, including AI and augmented analytics, are dramatically changing the ways businesses operate. They are being used to develop deeper and more accurate insights into customer behavior and preferences, to optimize marketing campaigns, and more. And because these tools and their uses are evolving quickly, they are leveling the playing field for firms that are just beginning to harness their power. But the massive opportunities they offer are not without risk. From the faculty experts of AI at Wharton, Analytics for Strategic Growth: AI, Smart Data, and Customer Insights will give you an insider's perspective on analytics, showing you how to leverage your data to transform existing business practices. You will discover how to bridge knowledge gaps that may exist between your data science teams and the C-suite and develop a greater understanding of the risks and ethical concerns that arise with the use of analytics and AI tools such as ChatGPT. The program will show you how to embrace a test-and-learn approach that uses experimentation to learn and refine your techniques, as well as how to convert model-based recommendations into actionable insights and better managerial decisions. Many companies have been swimming in data and spending millions to collect more. But the development of new AI and analytics tools and dramatic shifts in consumer behavior have rearranged the competitive landscape. Analytics for Strategic Growth: AI, Smart Data, and Customer Insights addresses the most pressing concerns of business leaders today who need to understand and utilize the latest methods for collecting and analyzing data-and shows how to lead the organization's digital transformation. This program explores the growing need for greater customer centricity, examines data privacy regulations and other legal and ethical concerns, and shows how to build a compliant analytics program. Participants will learn how to cultivate an analytics-based mindset throughout their organization and gain a deep understanding of emerging AI technologies that are rapidly changing businesses today.

Why Wharton Executive Education?

When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

Your Profile

  • Senior-level managers in both B-to-C and B-to-B organizations responsible for influencing business decisions across marketing, finance, operations, and strategy.
  • Executives who interface with data science teams or are new to analytics.
  • No strong math or technical background is required.
  • Fluency in written and spoken English is required.

Benefits

  • Evaluate the impact of data analytics, AI, and algorithms on the customer journey.
  • Understand the latest AI applications, including ChatGPT, and their implications for business and customers.
  • Learn how analytics transforms the role of marketers to improve customer engagement and make data actionable.
  • Develop methods for rapid, agile experimentation in analytics projects.
  • Lead your organization's digital transformation by understanding the benefits and risks of data analytics and AI.

What You'll Learn

  • The Future of Firm Profits: Big Data, New Data, Better Science
  • Digital Strategies with AI and Machine Learning
  • Data Science: Building the Analytics Team
  • Customer Lifetime Value in a Machine Learning World
  • Assessing Strategy with Business Experiments
  • Telling the Analytics Story
  • Actionable Predictive Analytics
  • Descriptive Analytics (examining customer data and visualization)
  • Predictive Analytics (exploring data applications and modeling tools)
  • Prescriptive Analytics (formulating concrete recommendations from data)
  • Customer Analytics Capstone Project
  • Crowdsourced Applied-Learning Project

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

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  3. 3

    Contact the school

    Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Wharton Executive Education's official application portal.

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