

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

Wharton Executive Education
The Wharton School of the University of Pennsylvania, founded in 1881, holds the distinction of being the first collegiate business school in the United States. Located on Penn's Ivy League campus in Philadelphia, Pennsylvania, it is a university-affiliated institution with deep roots in rigorous, evidence-based inquiry — a tradition established by its founder, industrialist Joseph Wharton, who believed business education should be a serious academic pursuit, not vocational training. That founding conviction still shapes the school today: Wharton faculty are expected to publish in the most demanding academic journals while remaining engaged with the real problems of practice. The result is a school that treats management as a discipline as serious as medicine or law.Accreditations and RankingsAccreditations:AACSB accreditedEQUIS accreditedAMBA accredited(Triple Crown accredited)Rankings:#1 Best Business School — U.S. News & World Report (2024)#1 MBA Program Globally — Financial Times Global MBA Ranking (2024)#3 Global MBA — QS World University Rankings: Business Masters & MBA (2024)Consistently ranked among the top three business schools globally across major rankings over the past decadeExecutive Education at a GlanceWharton Executive Education is one of the largest executive education operations in the world, serving more than 10,000 participants annually across open-enrollment and custom programs. The open-enrollment catalogue runs to over 70 programs covering finance, leadership, strategy, marketing, business analytics, and general management — with named flagship offerings including the Advanced Management Program (AMP), the General Management Program (GMP), and the CFO: Becoming a Complete Financial Leader program. Custom programs, developed exclusively for corporate clients, represent a significant share of total activity and have been delivered for organisations including Google, KPMG, and Siemens.Programs range from two-day intensives to multi-month blended journeys, and Wharton has invested heavily in live online delivery since 2020, with many programs now offered in-person at the Philadelphia campus, virtually, or in hybrid format. Open-enrollment program fees typically range from approximately $4,000 for shorter online programs to over $60,000 for the flagship Advanced Management Program. A small number of need-based and merit-based support options exist for eligible participants.Campus and FacilitiesWharton's executive education programs are anchored in Huntsman Hall, a striking glass-and-steel structure completed in 2002 and designed specifically for collaborative learning, with tiered seminar rooms, breakout spaces, and abundant natural light across its 325,000 square feet. Participants in residential programs stay and work within the broader University of Pennsylvania campus — one of the most architecturally cohesive Ivy League environments in the country, where Gothic collegiate buildings sit alongside modern research facilities. Philadelphia itself is an underappreciated asset: the city is home to a dense concentration of healthcare systems, asset managers, law firms, and manufacturing conglomerates, making it an unusually rich backdrop for case discussions that require real industry texture. The campus is also 95 minutes from New York City by train, and many programs incorporate site visits or speaker engagements that draw on that proximity.Faculty and ResearchWharton's full-time faculty numbers over 235 across ten academic departments, with particular depth in finance, operations, statistics, and management — departments that have produced Nobel laureates and some of the most-cited scholars in their fields. Research centres directly relevant to executive participants include the Wharton Financial Institutions Center, the Mack Institute for Innovation Management, the Wharton Neuroscience Initiative, and the People Analytics Institute, which has effectively built a new discipline around data-driven HR and organisational behaviour. Faculty teaching in executive programs are active researchers, not emeriti or adjuncts: participants frequently find themselves in the room with the person who wrote the paper that influenced their industry. This proximity between knowledge creation and knowledge delivery is genuinely rare and difficult to replicate.Student Body, Alumni, and Career OutcomesWharton's executive education cohorts draw participants from over 75 countries in any given year, with particularly strong representation from North America, Europe, and Southeast Asia, spanning industries from financial services and technology to government and healthcare. The broader Wharton alumni network encompasses more than 100,000 graduates globally, including a disproportionate concentration in senior finance roles — Wharton alumni are notably well-represented among CFOs, CIOs, and private equity partners at major institutions. Notable alumni across degree and executive programs include Elon Musk, Sundar Pichai, and former U.S. President Donald Trump, though the executive education network is defined less by individual celebrity and more by a remarkably dense web of senior operators across industries. For participants in programs such as the AMP or GMP, the peer network formed during the program — cohorts of 40 to 80 senior professionals — is frequently cited as the most durable and valuable outcome.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
5 days
Format
in-person
Topic
Data & AI
Language
English
About This Program
Why Wharton Executive Education?
When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.
Your Profile
- Chief Marketing Officer
- Chief Information and Digital Officer
- Chief Product Officer
- Global Director, Pricing Strategy
- SVP, Data and Decision Sciences
- SVP, Corporate Research and Analytics
- VP, Digital Strategy
- Managing Director
- Director, Business Intelligence
- Director, Corporate Sales Operations
- Director, Digital Marketing
- Director, Marketing Communications
- Director, Product Management
- Director, Products and Services
- Principal Data Scientist
- Business Intelligence Analyst
- Marketing Research Analyst
Benefits
- Many companies have been swimming in data and spending millions to collect more. But the development of new AI and analytics tools and dramatic shifts in consumer behavior have rearranged the competitive landscape. Analytics for Strategic Growth: AI, Smart Data, and Customer Insights addresses the most pressing concerns of business leaders today who need to understand and utilize the latest methods for collecting and analyzing data—and shows how to lead the organization’s digital transformation
- This program explores the growing need for greater customer centricity, examines data privacy regulations and other legal and ethical concerns, and shows how to build a compliant analytics program. Participants will learn how to cultivate an analytics-based mindset throughout their organization and gain a deep understanding of emerging AI technologies that are rapidly changing businesses today.
- The program examines customer analytics using three foundational pillars:
- Descriptive Analytics examines the different types of customer data and how they can be visualized, ultimately helping you leverage your findings and strengthen your decision making. Predictive Analytics explores the potential applications of data once collected and interpreted. Modeling tools such as regression analysis and the latest machine learning algorithms can help to predict future end-user behavior. Prescriptive Analytics takes you through the final step: formulating concrete recommendations based on your data. These recommendations can be directed toward a variety of efforts, including pricing and social-platform outreach.
- A distinctive highlight of Analytics for Strategic Growth: AI, Smart Data, and Customer Insights is engaging in discussions with expert practitioners from a range of industries who have experience with both business-to-consumer and business-to-business customer models. They will reveal their real-time challenges and best practices, sharing their experience with the three most common hurdles of analytics strategy — tools, talent, and metrics — and discussing what tools to use when, how to build analytics teams, and what to track about your customers. Each session also includes a short, highly interactive case study that allows you to explore real-world applications.
- Analytics for Strategic Growth: AI, Smart Data, and Customer Insights brings together a powerhouse team of Wharton faculty from operations, information, and decisions; legal studies and business ethics; marketing; and statistics. They guide you through the most current theories and best practices for designing and implementing a data-analysis strategy, while continuously linking the learning to your real-life challenges.
What You'll Learn
- The Future of Firm Profits: Big Data, New Data, Better Science
- Digital Strategies with AI and Machine Learning
- Data Science: Building the Analytics Team
- Customer Lifetime Value in a Machine Learning World
- Assessing Strategy with Business Experiments
- Telling the Analytics Story
- Actionable Predictive Analytics
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
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Apply directly through Wharton Executive Education's official application portal.
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