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Be More Productive and More Creative with ChatGPT and Generative AI
HEC Montreal

Be More Productive and More Creative with ChatGPT and Generative AI

HEC Montreal, Montreal
HomeData & AIHEC MontrealBe More Productive and More Creative with ChatGPT and Generative AI
1 daysDuration
in-personFormat
FrenchLanguage
Data & AITopic

Available Cohorts

Choose your preferred start date

Feb 17 - Feb 17, 2027
1 days · in-person · Instructor-Led · Montréal
Open
Apr 21 - Apr 21, 2027
1 days · in-person · Instructor-Led · Montréal
Open
$879

All-inclusive program fee

About This Program

Unlike analytical artificial intelligence, generative AI - GenAI for short - goes beyond text to produce visuals, music and even code. As a tool, it is accessible to virtually anyone and can be learned in a snap. As it evolves at a breakneck pace, GenAI is dramatically transforming today's organizations, much like the digital revolution did at the turn of the millennium. The best way to become familiar with GenAI and everything it can do in terms of efficiency, creativity and output is by rolling up your sleeves and giving it a try. This training session will guide you in exploring and leveraging the strategic and practical possibilities to help you grow your organization and foster the talent within it, now and in the years to come.

Why HEC Montreal?

HEC Montréal sits at a rare intersection: it is the oldest business school in Canada, yet it consistently punches above its weight on the international stage — ranked among the world's best and operating entirely across two languages in one of North America's most culturally distinct cities. For executives who want rigorous, research-grounded learning without the brand inflation of some Anglo-Saxon institutions, this is a serious alternative.

Benefits

  • Understand the evolution of generative AI and how it can be applied across HR, operations, marketing, customer service, procurement and finance.
  • Map out upcoming projects and investments to include in strategic planning, based on the growth opportunities GenAI offers.
  • Gain a clearer picture of the ecosystem of free and paid GenAI tools, including ChatGPT, Midjourney and DALL-E.
  • Build or improve hands-on use of the most popular GenAI platforms through a workshop.

What You'll Learn

  • Introduction to generative AI: definition and history, types of GenAI output, impact on organizations
  • Limitations and best practices: current limitations, case studies, opportunities and challenges
  • Strategy and planning: how GenAI can drive growth, integrating GenAI into business strategy, groundwork for projects and investments
  • Hands-on experience with GenAI tools: overview of the GenAI ecosystem and workshop on popular platforms

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to HEC Montreal via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through HEC Montreal's official application portal.

    Apply now →

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