

Beyond Pricing: Strategies for Business Growth

London Business School
London Business School (LBS) is a public research university and graduate business school founded in 1964, located in the Regent's Park neighbourhood of Central London, United Kingdom. It was established as one of two institutions created following the Franks Report, which argued that Britain needed a business school of international standing — a mandate the school has taken seriously ever since. Structurally independent, yet formally a constituent part of the University of London, LBS occupies an unusual position: it has the academic rigour of a university faculty and the operational autonomy of a standalone institution. Its academic philosophy centres on the premise that good management education must be international by design, not by accident — a principle visible in its faculty composition, cohort diversity, and research agenda. Accreditations and Rankings Accreditations AACSB (triple-crown accredited) EQUIS (triple-crown accredited) AMBA (triple-crown accredited) Rankings Financial Times Global MBA Ranking: #4 (2024) Financial Times European Business Schools Ranking: #3 (2023) Financial Times Executive Education Open Programmes: #5 globally (2023) Financial Times Executive Education Custom Programmes: #6 globally (2023) QS Global MBA Rankings: #5 (2024) Bloomberg Businessweek MBA Ranking: Top 10 international schools (2023) Executive Education at a Glance London Business School's executive education operation is one of the largest and most established in Europe, running over 40 open programmes annually alongside a significant portfolio of custom programmes designed for corporate clients. The school is particularly well-regarded for its finance and investment-oriented programmes — unsurprisingly, given its address — but leadership development, strategy, organisational behaviour, and private equity are equally strong draws. Programmes span from two-day focused workshops to the 11-month Senior Executive Programme, which is among the most rigorous general management offerings available to C-suite leaders globally. Formats include in-person residential modules at the Regent's Park campus, online live cohorts, and blended structures. Open programme fees typically range from approximately £3,000 for shorter formats to upwards of £25,000 for flagship multi-week programmes. Notable open programmes include: Senior Executive Programme (SEP) — multi-module, 11 months Accelerated Development Programme (ADP) — for high-potential leaders Finance for Senior Executives Leading Businesses into the Future Private Equity: Operational Value Creation Campus and Facilities The LBS campus occupies a cluster of Georgian and early twentieth-century buildings bordering Regent's Park in central London — a setting that manages to feel calm without feeling removed. The main Sussex Place building, a Grade II listed Regency terrace, opens directly onto the park, providing an incongruously tranquil backdrop for what happens inside. Executive participants have access to dedicated learning spaces, breakout rooms designed for small-group work, a well-resourced library, and on-campus accommodation at Sammy Ofer Centre, which consolidates residency logistics for multi-day programmes. Beyond the physical campus, the city itself is the most powerful facility: London's concentration of global banks, asset managers, tech companies, creative industries, and regulators means that networking dinners, site visits, and guest speakers carry a weight that few other cities can match. Faculty and Research LBS employs approximately 150 full-time faculty drawn from over 30 countries, giving the school genuine intellectual diversity rather than a monoculture dressed up as international. The faculty is organised across seven academic areas: Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour, and Strategy and Entrepreneurship. Research centres relevant to executive participants include the AQR Asset Management Institute, the Wheeler Institute for Business and Development, and the Leadership Institute — each of which feeds directly into programme content rather than operating as separate academic silos. Faculty members such as Alex Edmans (finance and corporate governance), Lynda Gratton (the future of work), and Julian Birkinshaw (strategy and innovation) have built global reputations that extend well beyond academic journals and into the practitioner conversations LBS participants are already having. Student Body, Alumni, and Career Outcomes Across its degree programmes, LBS consistently reports cohorts where no single nationality exceeds roughly 10–13% of the total — a statistic that has become a genuine differentiator rather than a marketing point, because it means the peer learning in the room mirrors the actual diversity of global business. The alumni network spans over 45,000 individuals across more than 160 countries, with particularly dense concentrations in finance, consulting, technology, and private equity. Notable alumni include Sir Martin Sorrell (founder, WPP and S4 Capital), Tidjane Thiam (former CEO, Credit Suisse), and Blythe Masters (former JPMorgan executive and fintech pioneer). For executive education participants specifically, the LBS alumni affiliation — including access to the broader network and ongoing events — has a longer shelf life than a single programme, which is part of what senior professionals cite when explaining why they chose LBS over comparable options.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
5 days
Format
in-person
Topic
Marketing
Language
English
About This Program
Why London Business School?
Your Profile
- Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief Marketing Officers, and Chief Strategy Officers.
- CEOs and CFOs of smaller companies who establish strategy and hold responsibility for value creation.
- Founders and entrepreneurs launching innovative products and services trying to decide how to monetise their offerings without slowing demand.
- Members of the investing community.
- Business founders looking to boost their chance of success with new ventures.
Benefits
- Appraise your company’s current approach to revenue generation and spot opportunities for immediate, sustainable improvement.
- Explore the advantages of taking a more customer-focussed approach to revenue generation and how to navigate financial, social, and environmental trade-offs in pursuit of growth.
- Learn to map and leverage your customers’ value journey to boost the earning potential in every relationship and transaction.
- Decide how to best sequence value creation and capture to ensure that a company’s investments in products and services culminate in better customer acquisition, retention and growth.
- Turn revenue generation from a tactical afterthought to a strategic priority by embedding it into business strategy, product and service design, and brand identity.
- Take a multi-disciplinary approach to revenue generation by understanding the economic, psychological and sociological factors that shape customer perceptions and behaviours.
- Recognise and leverage the increasing role that technology plays in understanding how value is ultimately created and shared in markets.
What You'll Learn
- Customers love us. Now what? Discuss the mission of a successful revenue strategy and lay out the Customer Value Journey by visualising how value flows between organisations and customers and study planning activities to capitalise on this value.
- Linking value creation and capture Discover how to integrate your revenue strategy into the design and positioning of market offerings, combining value creation and value capture.
- Acing value-based sales Learn the five steps to embed value selling in your organisation.
- From promises to proof Understand the pressure advances in technology put on companies and learn how to design a business model anchored on customer outcomes such as access, consumption, or performance.
- How to price absolutely anything Lay out the most effective pricing process and how it can be scaled across a portfolio of different products and services with the aid of technology.
- One price doesn’t fit all Learn how to mould your revenue strategy around customer segments to balance your return with the value it provides each group.
- Mastering the moment of truth Unpack the “moment of truth” when customers see prices to ensure that your revenue strategy yields benefit beyond the simple “buy-no buy” decision.
- Making it all stick Discuss how to implement a fundamental effective change-management programme to boost the revenue strategy of your organisation.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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Contact the school
Send a message directly to London Business School via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
Submit your application
Apply directly through London Business School's official application portal.
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