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    Mastering Digital Marketing in an AI World
    London Business School

    Mastering Digital Marketing in an AI World

    London Business School, London
    HomeMarketing & SalesLondon Business SchoolMastering Digital Marketing in an AI World
    11 weeksDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

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    About This Program

    Unlock the potential of SEO, social media, Machine Learning, Generative AI strategies and beyond.

    Why London Business School?

    Few business schools can claim a campus in one of the world's two or three genuine financial capitals โ€” and then back that location with a faculty whose research shapes the policies and boardrooms of that same city. London Business School places participants inside the living case study that is London: the deals, the regulation debates, the talent flows, and the cultural collisions happen minutes from the classroom door.

    Your Profile

    • An experienced traditional marketer looking to adapt to the digital era and work with evolving technologies such as genAI
    • An early-career marketer keen to enhance your knowledge and practical of digital marketing to stand out in a competitive market with AI-driven strategies
    • A non-marketing leader seeking aholistic view of the latest marketing trends, AI tools and strategies forbuilding customer loyalty as a pathwayto growth
    • A professional from a non-marketing field making a horizontal move to a focused marketing role or seeking deeper insights to diversify your career options with marketing automation

    Benefits

    • Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition.
    • Interact through live sessions with London Business School and course leaders.
    • Understand and apply the latest tools and techniques used indigital marketing, including genAI.
    • Work on digital marketing and social media simulations to put your learnings into practice for immediate on-the-job impact.
    • Nurture and build your global peer network.
    • Build your credibility in digital marketing with a London Business School certificate of completion.

    What You'll Learn

    • Identify effective strategies related to paid search marketing, investigate organic search marketing strategies, understand B2B marketing and explore mobile app marketing strategies
    • Understand and apply the latest tools and techniques used in digital marketing
    • Analyse the consumer journey and create impactful digital marketing strategies
    • Learn and apply a comprehensive framework for connecting, converting and continuously engaging with consumers
    • Create a social media marketing plan to grow brand awareness and increase engagement and sales
    • Learn about strategies for marketing, digital loyalty and personalisation marketing
    • Examine techniques used for social listening and acquire insights on methods for creating shareable and motivating brand advocacy
    • Develop effective strategies for combining digital and physical marketing seamlessly into a single, cohesive omnichannel marketing strategy

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8โ€“15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs โ†’
    3. 3

      Contact the school

      Send a message directly to London Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through London Business School's official application portal.

      Apply now โ†’