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    Breakthrough Customer Experience (CX) Strategy
    MIT Sloan School of Management

    Breakthrough Customer Experience (CX) Strategy

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementBreakthrough Customer Experience (CX) Strategy
    2 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Available Cohorts

    Choose your preferred start date

    Jul 9 - Jul 10, 2026
    2 days · in-person · Instructor-Led · Cambridge
    Open
    Nov 30 - Dec 2, 2026
    3 days · online · Instructor-Led
    Open
    $4,900

    All-inclusive program fee

    About This Program

    Digital transformation has revolutionized the way that humans behave and make decisions. This has greatly impacted competitive strategy as loyalty can be created and destroyed by customer experience. What do these shifts mean for customer experience (CX) strategy? This new CX strategy course uniquely applies a behavioral science foundation to help you develop breakthrough digital CX for your brand that resonates in this highly digitized world.


    Whether you are part of a new company leveraging the latest technologies, or a legacy organization feeling the pressures of digital transformation, you need a CX strategy that is the best of two worlds—data-driven but also keenly aware of the human element.


    Why the seat of control in the digital economy resides in exchanges among consumers and brands—and how these exchanges produce shared value


    The ways in which digital technologies have accelerated business-to-consumer and consumer-to-consumer exchanges


    How to generate new opportunities for value creation by rethinking or creating touch points in the user experience


    The basics of experimentation and multi-method data collection strategies for deep consumer insights


    How to become a change agent to lead a culture that pairs innovation with customer needs

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • Individuals and teams charged with strategy or marketing who want to confidently manage digital transformation
    • Entrepreneurs and executives of start-ups who want to establish first-mover advantage but must conduct quick, effective experiments with limited resources
    • Executives and managers of legacy firms that want to update their processes without abandoning what made their companies great in the first place—including low-tech companies that may not have a good handle on data or digitization
    • Representatives of organizations seeking better processes for engaging customers over the long term

    Benefits

    • Why the seat of control in the digital economy resides in exchanges among consumers and brands—and how these exchanges produce shared value
    • The ways in which digital technologies have accelerated business-to-consumer and consumer-to-consumer exchanges
    • How to generate new opportunities for value creation by rethinking or creating touch points in the user experience
    • The basics of experimentation and multi-method data collection strategies for deep consumer insights
    • How to become a change agent to lead a culture that pairs innovation with customer needs