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    Pricing: Using Data to Improve Pricing Performance
    MIT Sloan School of Management

    Pricing: Using Data to Improve Pricing Performance

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementPricing: Using Data to Improve Pricing Performance
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

    Available Cohorts

    Choose your preferred start date

    Apr 29 - Jun 16, 2026
    7 weeks · online · Self-Paced
    Open
    Aug 5 - Sep 22, 2026
    7 weeks · online · Self-Paced
    Open
    $3,250

    All-inclusive program fee

    About This Program

    An effective pricing strategy offers your organization a key advantage over your competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.


    This online program will equip you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. You’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing.


    Develop the techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries to have a measurable impact on your organization.


    Business Analytics Marketing Financial Management

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.

    Benefits

    • Self-Paced

    What You'll Learn

    • Value Based Pricing: Determining Prices Based on Economic Value to the Customer
    • Survey Design: Measuring Customer Perception of Product Value
    • The Role of Price Elasticity in Improving Pricing
    • Analyzing the Right Data to Drive Better Pricing Decisions
    • Implications of Customer Segmentation and Product Differentiation for Pricing
    • Creating a Pricing Strategy: Consolidating Various Pricing Techniques