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Cialdini Certified Practitioner Program
W. P. Carey School of Business

Cialdini Certified Practitioner Program

W. P. Carey School of Business, Tempe
HomeNegotiationsW. P. Carey School of BusinessCialdini Certified Practitioner Program
AnytimeDuration
onlineFormat
EnglishLanguage
NegotiationsTopic

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Anytime - Self-Paced
online · Self-Paced
Open
Anytime - Self-Paced
online · Self-Paced
Open
Anytime - Self-Paced
online · Self-Paced
Open
Anytime - Self-Paced
online · Self-Paced
Open
$1,497

All-inclusive program fee

About This Program

Based on the work of Robert Cialdini, Regents’ Professor Emeritus and the New York Times best-selling author of Influence, the W. P. Carey Executive Education team is proud to recommend the Cialdini Certified Practitioner program, a multi-tiered offering with one of four selectable experiences depending on your need, schedule, and price point. Sources like Forbes, the World Economic Forum, and LinkedIn consistently confirm it: persuasion is one of the top business skills to master. Four decades ago, “Influence: The Psychology of Persuasion,” became a New York Times bestseller and must-read business literature for leaders, managers and frontline workers in countless industries. In the years since, its author, Regents’ Professor Emeritus Robert Cialdini, has only expanded upon that foundation. His influence continues to reshape academia through groundbreaking research being done at the Robert B. Cialdini Behavioral Research Lab and Robert B. Cialdini Social Psychology Research Labs at Arizona State University. Likewise, in the private sector, he has founded the Cialdini Institute, which provides hands-on expert coaching in these and other research driven techniques to working professionals. Today, learners from all industries have the chance to benefit from the overlap of those two worlds, as Cialdini Method Certified Trainers provide world-class scientific insights, dozens of real-life business examples to learn from, and proven, practical ways to achieve your own personal influence goals. Learners can choose from one of four training programs below. Whether you have a few hours, a few weeks, or more, you’ll learn a systematic approach to ethically persuading people, which you can start applying to your business from day one.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Your Profile

  • This program is recommended for C-level decision makers, VPs, and directors, as well as consultants and coaches, negotiation experts, and managers in nearly any business field, including sales, marketing, communications, procurement, and HR.

Benefits

  • Apply Cialdini's world-renowned Principles of Persuasion to increase your success in influencing others.
  • Skillfully guide teams and eliminate silent resistance in leadership roles.
  • Develop ethical sales strategies to prevent losing high-value clients.
  • Craft compelling marketing messages to stop leads from turning to competitors.
  • Communicate effectively to prevent costly misunderstandings.
  • Negotiate smarter in procurement to avoid overpaying.
  • Deliver the right messages in HR to attract and retain top talent.
  • Receive a signed certificate upon passing a final exam, confirming your expertise in ethical persuasion.

What You'll Learn

  • 11 self-paced modules taught by Cialdini
  • Two application workshops per month (24 total) for Platinum tier and above
  • Three 1-on-1 sessions for Diamond tier and above
  • Personalized solutions provided directly by Cialdini certified trainers for Elite tier
  • Final exam culminating in a signed certificate

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.

    Apply now →