

Comunicar con eficacia y persuasión

IESE Business School
IESE Business School — the graduate business school of the University of Navarra — was founded in Barcelona in 1958, making it one of the oldest business schools in Europe. It was established by the Opus Dei prelature with a founding conviction that business leadership carries ethical and societal responsibilities, a philosophy that still shapes its curriculum today rather than sitting as a footnote in its mission statement. Affiliated with the University of Navarra, it operates as a private, non-profit institution with a genuinely international footprint: campuses in Barcelona, Madrid, New York, São Paulo, and Munich. The school's academic model is built on the case method — IESE writes and distributes its own cases globally — and on a view of management as a humanistic discipline, not merely a technical one. Accreditations and Rankings Accreditations AACSB (Triple Crown accreditation) EQUIS (Triple Crown accreditation) AMBA (Triple Crown accreditation) IESE is among a small group of schools worldwide to hold all three major accreditations simultaneously. Rankings Financial Times Executive Education Open Programs: Ranked 1st in the world (2023) Financial Times Executive Education Custom Programs: Ranked 5th in the world (2023) Financial Times Executive MBA: Ranked 2nd in the world (2023) Financial Times MBA: Ranked among the top 15 globally (2023) QS Global MBA Rankings: Ranked 9th in the world (2024) Executive Education at a Glance IESE's executive education operation is one of the most substantial in Europe, reaching roughly 8,000 participants annually across open-enrollment and custom programs. The school is particularly recognised for general management programs — its flagship Advanced Management Program (AMP) is an intensive residential experience designed for C-suite executives and those a step away, and it consistently draws cohorts that are notably international by European standards. Open programs cover leadership and people management, finance, digital and technology strategy, family business governance, and entrepreneurship. Custom programs, developed in close collaboration with corporate clients, account for a significant share of activity and have been commissioned by organisations including Nestlé, Volkswagen, and several major financial institutions. Programs range from two-day focused modules to the multi-week AMP. Delivery spans residential in-person formats at the Barcelona and Madrid campuses, online formats, and blended structures that have become more prominent since 2020. Open program fees typically range from approximately €3,000 for shorter seminars to €30,000 or more for extended general management programs. A limited number of scholarships and partial grants are available for qualifying participants, particularly through IESE's social initiative programs. Campus and Facilities IESE's main Barcelona campus sits in the upper residential district of Pedralbes, a quieter, tree-lined part of the city that provides genuine space for sustained thinking without the distractions of a city-centre location. The campus architecture blends modernist and contemporary elements, with purpose-built case-method classrooms designed for Socratic discussion rather than passive listening — tiered seating, no lectern at the front, no hiding at the back. Executive participants have access to dedicated study rooms, a well-resourced business library, and dining facilities that are deliberately designed to extend the conversation beyond the classroom. Barcelona itself is a significant part of the value proposition: a city with a dense concentration of multinational headquarters, a serious technology and startup ecosystem, and enough cultural weight to make evenings and weekends feel like a genuine complement to the intellectual work of the week. Faculty and Research IESE's full-time faculty numbers around 170 professors, drawn from more than 30 countries, with a strong representation of scholars trained at Harvard, MIT, Chicago, and other leading research institutions. The school has particular research depth in family business — its Family Business Center is one of the most cited in the world — as well as in corporate governance, entrepreneurship, leadership, and business ethics. Faculty are expected to publish in peer-reviewed journals and to teach in executive programs, which keeps the research agenda closely tethered to what actually concerns practicing managers. Several faculty members serve on the boards of major corporations, which means the boundary between the classroom and the boardroom is genuinely permeable rather than merely claimed to be. Student Body, Alumni, and Career Outcomes Executive education cohorts at IESE are consistently international — open programs routinely draw participants from 30 or more nationalities, and the residential format means that peer learning across industries and geographies is a practical reality rather than a marketing bullet point. The full alumni network spans more than 50,000 graduates across 108 countries, with particular density in Western Europe, Latin America, and increasingly in the Middle East and Asia. Alumni are concentrated in senior roles in financial services, consumer goods, energy, consulting, and technology, with a notable share reaching CEO, COO, or board-level positions within a decade of attending a major program. IESE's alumni association is among the more active in European business education, running chapters in over 80 cities and facilitating ongoing professional development beyond the formal program period.
Whoops - No upcoming cohorts available at this time.
Duration
N/A
Format
N/A
Topic
Negotiations
Language
English
About This Program
Why IESE Business School?
Your Profile
- Aquellos recientemente ascendidos a puestos de liderazgo : se beneficiarán del desarrollo formal de su propio estilo de comunicación.
Benefits
- Ganarás confianza en tu oratoria, durante las presentaciones orales y desarrollarás técnicas de discurso y expresión oral para hablar en público.
- Descubrirás las formas de organizar argumentos sólidos de forma lógica de la mano de las técnicas de comunicación efectiva.
- Aprenderás a manejar tus propias emociones y las de los demás para fomentar dinámicas grupales de comunicación efectiva.
- Descubrirás cómo utilizar las herramientas y técnicas básicas para convencer y crear vínculos de compromiso gracias a la persuasión verbal.
- Convencerás ilustrando tus ideas en vez de limitarte únicamente a transmitir información.
- Utilizarás tanto el lenguaje verbal como la comunicación no verbal para ganar credibilidad y lograr tus objetivos.
What You'll Learn
- Planificar el contenido Examinaremos la forma adecuada de comenzar y terminar los discursos, así como el contenido de cada etapa del proceso, fundamental para comunicar ordenada y eficazmente.
- El poder de narrar historias o el arte del storytelling Descubriremos y pondremos en práctica la fuerza inherente a contar una historia para hacer el mensaje más impactante, memorable y creíble.
- Comunicación no verbal Aprenderemos a controlar las emociones (nerviosismo, falta de confianza en uno mismo…) para desarrollar la seguridad personal, la credibilidad ante la audiencia y la coherencia entre el mensaje verbal y el no verbal. Comprobaremos la importancia de la primera impresión y de crear la conexión entre el orador y su público. Para ello, nos formaremos en la toma de conciencia y el cuidado de la propia imagen, que proyectamos a través de nuestros gestos, expresiones y aspecto externo.
- Habilidades básicas en la oratoria Se trabajarán tres habilidades esenciales:
- Autoridad: para mostrar que realmente decimos lo que pretendemos decir. Energía: para demostrar que de verdad nos importa el tema que estamos tratando. Conciencia de la audiencia: para garantizar que nuestra comunicación es interactiva.
- Comunicación efectiva y estilo de liderazgo La comunicación y el liderazgo efectivo están fuertemente relacionados. En general, nos inclinamos bien hacia un enfoque argumentativo y detallado o hacia un método persuasivo y motivacional. Aunque por naturaleza nos decantemos por uno u otro, conviene desarrollar la capacidad de emplear el estilo contrario con cierto grado de eficiencia para lograr dominar ambos.
- Tareas prácticas Durante el programa, los participantes tendrán que llevar a cabo tres tipos de discursos que serán evaluados por coaches profesionales:
- Discurso racional (logos): destinado a organizar ideas durante entrevistas, reuniones informales o presentaciones de negocios a través de un formato deductivo. Discurso en ocasión especial (ethos): destinado a crear el entorno emotivo adecuado con el fin de convencer o inspirar a los demás en un momento de crisis. Discurso visionario (pathos): destinado a lograr que la gente se sienta segura y a ganar credibilidad con el fin de obtener un compromiso con el proyecto, la idea o el objetivo del orador.
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
Compare programs
Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.
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Contact the school
Send a message directly to IESE Business School via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
Submit your application
Apply directly through IESE Business School's official application portal.