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Data Driven Pricing
IESE Business School

Data Driven Pricing

IESE Business School, Barcelona
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About This Program

While most strategic and tactical decisions in an organization aim to create value for customers and shareholders, pricing decisions are the ones that are meant to capture this value. For many companies, deciding on a price comes down to a strategic debate. The quantitative part of pricing, on the other hand, is often delegated to competitive benchmarking, adjusted “appropriately,” and to the company’s annual financial statements for inferring the underlying cost structure.

Why IESE Business School?

IESE has spent more than six decades shaping general managers who lead with both analytical rigor and a clear sense of purpose — a combination that is rarer than most schools admit. Its case-method heritage, inherited directly from Harvard Business School and then indigenised through decades of European and global experience, produces executives who can hold a room and a spreadsheet with equal confidence. For senior professionals who want depth of reflection alongside peer challenge, IESE's Barcelona campus offers an environment that is genuinely difficult to replicate.

Your Profile

  • The focused executive education program on Data-Driven Pricing targets managers with functional roles primarily – but not exclusively – in Pricing, Revenue Growth, Sales, Marketing, Commercial Finance, and Operations/Supply Chains; as well as executives that need to assemble, lead, or collaborate effectively with a pricing function (whether such a function formally exists in their company or not). No technical background is required, but some willingness to learn new concepts and methodologies, and experiment with them through AI-powered chatbots, is expected.

Benefits

  • In today’s ever-changing environment, understanding all the keys to key technologies your company needs can make a difference in any professional’s career or establish a clear competitive advantage. At IESE, we have created these programs so that, in a short period of time, you obtain a clear mental map of the keys, activation levers, and management mechanisms for each technology.
  • IESE offers the convenience of a 100% synchronous Live Online format, allowing you to balance your professional and personal commitments. You can apply what you have learned in real-time and discuss the challenges you face in your organization with our top-tier faculty, all from the comfort of your own space.
  • Seize the opportunity to take a definitive step in your professional journey by leading innovation.
  • Additionally, can benefit from our discounts if you need to train in more than one Program.

What You'll Learn

  • OBJECTIVES
  • Understand: participants understand the fundamentals of pricing analytics:
  • Apply: The course adopts a very practical, hands-on approach to teaching data-driven pricing, learning by doing (in Excel):
  • Analyze: Participants analyze the implications of data-driven pricing at the level of strategy, technology, and organization; for instance:
  • Create: Participants acquire the tactical and analytics skills of pricing that, combined with the strategic perspective provided in the core SFP, enable them to assemble, lead, and collaborate effectively with data-driven pricing functions in their organizations.

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to IESE Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through IESE Business School's official application portal.