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    Essential Skills for Media and Communications in the Modern World
    Gordon Institute of Business Science at UP

    Essential Skills for Media and Communications in the Modern World

    Gordon Institute of Business Science at UP, Johannesburg
    HomeMarketing & SalesGordon Institute of Business Science at UPEssential Skills for Media and Communications in the Modern World
    9 weeksDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

    Available Cohorts

    Choose your preferred start date

    Jul 15 - Sep 15, 2026
    9 weeks · online · Self-Paced
    Open
    Aug 15 - Oct 15, 2026
    9 weeks · online · Self-Paced
    Open
    $4,980

    All-inclusive program fee

    About This Program

    This course empowers professionals to thrive in today's fast-paced media environment. Enhance your media and communications knowledge with this online Professional Development Courses. Explore essential techniques for navigating the dynamic landscape of contemporary communication. Gain valuable skills in strategic communication, storytelling, and effective media engagement and discover key strategies for managing the ever-changing world of contemporary communication. GIBS Online Courses are highly focused, short, online courses that take between five to eight hours to complete. Each class includes extensive pre-recorded video content with our course faculty, readings, and exercises. Professional Development Courses are designed to be completed at your own pace and delegates will have access to the platform for two months. GIBS provides a dedicated Student Success Officer who will support and guide you throughout your learning journey. Upon successful completion, delegates will receive a Certificate of Completion and a digital credential to use on their LinkedIn profile.

    Why Gordon Institute of Business Science at UP?

    GIBS is South Africa's top-ranked business school and one of the few African institutions to hold AACSB accreditation, giving its executive education programs a credibility that travels across the continent and beyond. Its programs are built around the practical realities of operating in high-growth, high-complexity emerging markets, which is the specific expertise that executives across Africa come to Johannesburg to access.

    Your Profile

    • Professionals seeking to build strategic communication and media engagement skills.
    • Managers and executives who want to communicate more effectively across platforms and under pressure.
    • Business professionals looking to understand and apply the basics of interacting with the media.

    Benefits

    • What do you need to know to frame your message?
    • Be more impactful and persuasive?
    • Prepare and understand the basics of interacting with the media.

    What You'll Learn

    • Why we need media training.
    • Crafting stories and messages.
    • Crisis communications.
    • Tips and techniques, including how to overcome fear.
    • Corporate culture and communication.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs →
    3. 3

      Contact the school

      Send a message directly to Gordon Institute of Business Science at UP via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Gordon Institute of Business Science at UP's official application portal.

      Apply now →