The Future of Communication: Behavioural Marketing

Gordon Institute of Business Science at UP

Johannesburg, South Africa

The Gordon Institute of Business Science, a graduate business school of the University of Pretoria, was established in 1999 in Illovo, Sandton, Johannesburg. It was founded with a clear purpose: to develop leaders capable of building and sustaining competitive enterprises in the African context. GIBS operates as part of a research-intensive public university while maintaining a professional school culture oriented toward practice. That combination shapes everything from how faculty are recruited to how programs are structured: theory earns its place only when it connects to decisions executives are actually making. Accreditations and Rankings Accreditations AACSB accredited (triple-crown status is not held; GIBS holds AACSB) EQUIS accredited (European Foundation for Management Development) Rankings Financial Times Executive Education Open Programs ranking: consistently ranked among the top 50 globally; most recent confirmed placement in the FT ranking was 2023 Financial Times Executive Education Custom Programs ranking: featured in 2023 Financial Times MBA ranking: GIBS's part-time MBA has appeared in the FT rankings, with a 2023 listing confirming its international standing Note: Precise annual rank positions within the FT tables shift year to year. Verify current standings at ft.com/rankings before citing a specific position number. Executive Education at a Glance GIBS runs one of the largest executive education operations on the African continent, offering more than 70 short programs annually across open-enrollment and custom formats. Open programs cover leadership and management development, strategy, financial acumen, marketing, entrepreneurship, and governance, with particular depth in programs designed for operating conditions specific to Africa: volatile regulatory environments, frontier market entry, and leading through institutional uncertainty. Custom programs, designed and delivered for corporate clients, account for a significant share of total executive education activity, with clients drawn from financial services, mining, telecommunications, and the public sector across sub-Saharan Africa. Program durations range from two-day intensive workshops to multi-module leadership journeys running several months. Most programs are delivered in-person at the Illovo campus, with blended options available for select offerings. The flagship Leadership Development Program and the Senior Leadership Program are among the most consistently enrolled open programs. Open program fees for shorter offerings typically start from around ZAR 20,000 and rise to ZAR 80,000 or more for multi-day flagship programs, though fees should be confirmed directly with GIBS as they are updated annually. Campus and Facilities The GIBS campus sits in Illovo, in the commercial heart of Sandton, Johannesburg, a few minutes from the Gautrain Sandton station. The building is a purpose-built facility designed for professional and executive learning, with tiered lecture theaters, breakout rooms configured for small-group work, and executive lounges suited to the peer exchange that drives much of the learning in short programs. Sandton is South Africa's financial center, meaning participants are geographically embedded in the business environment they are studying: the headquarters of major banks, mining groups, and multinationals operating across Africa are within walking distance. For executives coming from elsewhere on the continent, Johannesburg's position as a hub for regional business and as a major international air gateway makes GIBS far more accessible than a comparable school in a secondary city. Faculty and Research GIBS has approximately 50 full-time faculty members, drawn from South Africa and internationally, alongside a substantial pool of visiting academics and senior practitioners who contribute to executive programs. Research strengths include African business and economics, leadership in emerging markets, entrepreneurship, governance, and sustainability in a developing-economy context. The GIBS Faculty of Management, aligned with the University of Pretoria, gives faculty access to broader research infrastructure while GIBS itself maintains several specialist research units including the Frontline Manager program research and the Johannesburg Business School research on inequality and inclusive growth. Faculty who teach in executive programs typically hold concurrent advisory or board roles with South African and pan-African organizations, which keeps the gap between research and classroom practice narrow. Student Body, Alumni, and Career Outcomes Executive education cohorts at GIBS are internationally mixed by African standards, drawing participants from across sub-Saharan Africa and, in smaller numbers, from the Middle East and Europe. The GIBS alumni network numbers more than 70,000 individuals, spanning the full range of industries present in the South African and broader African economy, with particular concentration in financial services, resources, consumer goods, and the public sector. Notable alumni include senior executives at Standard Bank, Nedbank, Anglo American, and Sasol, as well as a growing cohort of founders from South Africa's startup and venture ecosystem. Formal post-program career placement data in the executive education context is limited, as is standard across short-program markets globally, but the peer network effect, access to a cross-industry cohort of mid-to-senior African executives, is consistently cited by participants as the principal long-term return on enrollment.