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    International Retail Management (CAS-HSG)
    University of St. Gallen

    International Retail Management (CAS-HSG)

    University of St. Gallen, St. Gallen
    HomeMarketing & SalesUniversity of St. GallenInternational Retail Management (CAS-HSG)
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    in-person · Instructor-Led · Main Campus | Barcelona | Berlin
    Open
    $19,670

    All-inclusive program fee

    About This Program

    In times of fierce competition and stalled revenues, retail excellence becomes imperative. The CAS (Certificate of Advanced Studies) program of the Institute of Retail Management of the University of St. Gallen supports comprehensive preparation for competing successfully in the dynamic global market. The flagship CAS in International Retail Management consists of four retail excellence modules that provide state-of-the-art expertise in contemporary retail management. It was designed by renowned academics in cooperation with CEOs of our Retail Lab founding members, setting a foundation for comprehensively combining theory and practice. The program helps managers stay competitive in today's fast-paced retailing environment by teaching the most up-to-date knowledge of modern retailing.

    Why University of St. Gallen?

    HSG's executive programs are built around a single architectural idea: context-integrated learning, where economics, law, social sciences, and management are taught as a unified system rather than separate disciplines. That interdisciplinary structure, embedded in the school since its founding, produces graduates who reason across functions in a way that single-discipline business schools rarely match. For senior professionals who need to think across organizational silos, that is a concrete structural advantage.

    Your Profile

    • Functional managers and managers in the second and third levels of the retail hierarchy.
    • Senior managers in retail or retail-adjacent sectors seeking structured expertise across strategy, data, omnichannel, and leadership.
    • Participants with an initial academic degree; sur dossier admission available for experienced professionals without a degree.

    Benefits

    • Apply retail strategy and business model transformation frameworks using case studies from Alibaba, Amazon, IKEA, Inditex, and others.
    • Master data management, analytics, and AI/ML applications relevant to modern retail operations.
    • Build omnichannel management skills covering customer journey, logistics processes, KPIs, and omnichannel strategy planning.
    • Lead retail organizations with shared, digital, and positive leadership approaches and agile management methods.

    What You'll Learn

    • Module 1: Retail Strategy & Business Model Transformation (St. Gallen) - core challenges in Swiss and European retailing, strategy analysis of successful retail companies (USA, Asia, Europe), business model transformation, case studies including Alibaba, Amazon, IKEA, Inditex, Decathlon, Walmart.
    • Module 2: Data Management & Analytics (Berlin) - data security, data privacy and protection, data sources in retail, interrelationships of IT systems, AI/ML and trends in analytics.
    • Module 3: Omnichannel Management (Barcelona) - customer journey, communication and branding, logistics processes, Key Performance Indicators (KPI), omnichannel strategy planning.
    • Module 4: Leadership & the Future of Retailing (St. Gallen) - shared, digital and positive leadership, agile management, social commerce, virtual commerce, generative AI and metaverse retail.

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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