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Ivey Sales Program
Ivey Business School - Western University

Ivey Sales Program

Ivey Business School - Western University, London
3 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Nov 2 - Nov 4, 2026
3 days · in-person · Instructor-Led · Toronto
Open
$3,301

All-inclusive program fee

About This Program

Many professionals end up in sales roles by accident, not by design. They're strong with customers, great at what they do, and suddenly responsible for revenue - without ever being formally trained to sell. Whether you're an account executive, inside sales rep, or customer success lead, you've likely faced high-stakes conversations, discovery calls, and quotas with little structure or support. The Ivey Sales Program gives you a repeatable, research-backed sales process grounded in real-world application and taught through Ivey's case-based method. No gimmicks. No persuasion tricks. Just practical tools to help you close more confidently, manage your pipeline with discipline, and build a high-performance sales practice. You'll walk away with stronger positioning skills, sharper discovery conversations, and a professional sales mindset you can use to drive results across your entire book of business.

Why Ivey Business School - Western University?

Ivey built its reputation on a single pedagogical conviction: that real business decisions cannot be learned from a textbook. The school produces more Harvard Business School-style cases than any institution outside of HBS itself, and it deploys that method consistently across everything it offers — including executive education. For a senior professional who wants to be challenged in the room, not lectured at, that distinction matters.

Your Profile

  • This program is designed for early- to mid-career sales professionals looking to strengthen their skills, structure, and confidence.
  • Ideal participants include: Inside sales reps, SDRs, or BDRs; Customer success or service professionals transitioning into sales; Account executives with 1–7 years of experience; Subject-matter experts taking on business development roles; Individuals looking to break into professional sales with a strong foundation.
  • You'll benefit most if you regularly find yourself: Running sales calls without a defined structure; Struggling to advance deals or grow your pipeline; Managing targets or quotas without formal training; Trying to shift from reactive support to proactive selling.

Benefits

  • Build confidence with a structured, professional sales process - from first call to close.
  • Learn to lead better discovery conversations, qualify effectively, and position with clarity.
  • Strengthen your pipeline habits, time management, and follow-through.
  • Gain real feedback through live roleplays, coaching, and peer practice.
  • Walk away with a repeatable sales toolkit and an Ivey Certificate to boost your credibility.

What You'll Learn

  • Apply a Structured Sales Process: Build stronger pipeline discipline and sales habits; Structure your day, week, and quarter for sales productivity; Navigate customer conversations with intention and confidence.
  • Master Discovery and Positioning: Lead effective discovery conversations; Position your product or service against competitors; Handle resistance and objections professionally.
  • Transition from Support to Sales: Learn how to upsell and cross-sell with integrity; Build confidence in outreach, follow-up, and closing; Align your expertise with customer outcomes.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Ivey Business School - Western University via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Ivey Business School - Western University's official application portal.

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