Skip to content

    ๐Ÿ‘‹ Quick question โ€” how are we doing?

    Launching a Startup
    Stanford Graduate School of Business

    Launching a Startup

    Stanford Graduate School of Business, Stanford
    6 weeksDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

    Interested in this program?

    No upcoming dates are listed right now. Register your interest and Stanford Graduate School of Business will let you know when the next cohort opens.

    About This Program

    Stanford Graduate School of Business (GSB) is dedicated to supporting entrepreneurs and the broader community with research-based, founder-proven resources. In this six-week program, aspiring entrepreneurs and innovators will learn to research, craft, test, and transform their ideas into viable business concepts. Participants will dive deep into a four-step framework, The Startup Canvas, a proprietary tool developed at Stanford GSB as a way to systematize a pathway to market success.

    Why Stanford Graduate School of Business?

    Stanford GSB sits at the epicentre of Silicon Valley, which means its executive education participants don't just study innovation โ€” they walk out the door and into the world's densest concentration of venture capital, deep-tech startups, and technology multinationals. The school's insistence that leadership begins with self-awareness, not strategy frameworks, produces a distinctly introspective style of executive development that sets it apart from almost every other elite institution.

    Your Profile

    • Test an idea before the investment stage to increase their odds of success in the market.
    • Get proven, research-driven frameworks that translate into having the inner confidence to move forward with their vision.
    • Learn from the same faculty and thought leaders who contribute to Silicon Valley's revered startup ethos.

    Benefits

    • Build and conduct customer interviews that produce actionable personas for product development.
    • Prototype a product at low resolution and gather structured user feedback to refine it.
    • Craft a value proposition tied to specific customer pain points and test it with a hypothesis.
    • Design a go-to-market strategy and calculate customer acquisition costs for a product.
    • Assess profit model viability using customer lifetime value and total addressable market analysis.
    • Apply neuroscience-based strategies to influence stakeholder decisions during pitches and fundraising.

    What You'll Learn

    • Module 1: Identifying and Interviewing Your Customers - Develop effective open-ended interview questions, analyze interview techniques, and synthesize findings into customer personas.
    • Module 2: Developing a Prototype - Explore low-resolution prototyping, learn prototype development methods, and assess user needs by gathering feedback.
    • Module 3: Articulating Your Value Proposition - Craft an ideal positioning statement including all key components, and develop a hypothesis for testing your value proposition against specific customer pain points.
    • Module 4: Crafting a Go-to-Market Strategy - Understand direct and indirect GTM strategies, examine a sample GTM strategy, and determine customer acquisition cost (CAC) and its implications.
    • Module 5: Assessing Your Profit Model - Examine factors that determine product pricing, and evaluate viability using customer lifetime value (LTV) and total addressable market (TAM).
    • Module 6: Winning the Entrepreneurial Game - A Neuroscience Perspective - Reevaluate entrepreneurial motivations, apply neuroscience strategies to influence stakeholder decisions, understand the neurobiology of stress and its impact on decision-making, and create a capstone project plan using the entrepreneurship road map.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8โ€“15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs โ†’
    3. 3

      Contact the school

      Send a message directly to Stanford Graduate School of Business via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Stanford Graduate School of Business's official application portal.

      Apply now โ†’