Skip to content

    πŸ‘‹ Quick question β€” how are we doing?

    Launching a Startup
    Stanford Graduate School of Business

    Launching a Startup

    Stanford Graduate School of Business, Stanford
    6 weeksDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 25 - Aug 5, 2026
    6 weeks Β· online Β· Instructor-Led
    Open
    $2,950

    All-inclusive program fee

    About This Program

    Stanford Graduate School of Business (GSB) is dedicated to supporting entrepreneurs and the broader community with research-based, founder-proven resources. In this six-week program, aspiring entrepreneurs and innovators will learn to research, craft, test, and transform their ideas into viable business concepts. Participants will dive deep into a four-step framework, The Startup Canvas, a proprietary tool developed at Stanford GSB as a way to systematize a pathway to market success.

    Why Stanford Graduate School of Business?

    Stanford GSB sits at the epicentre of Silicon Valley, which means its executive education participants don't just study innovation β€” they walk out the door and into the world's densest concentration of venture capital, deep-tech startups, and technology multinationals. The school's insistence that leadership begins with self-awareness, not strategy frameworks, produces a distinctly introspective style of executive development that sets it apart from almost every other elite institution.

    Your Profile

    • Test an idea before the investment stage to increase their odds of success in the market.
    • Get proven, research-driven frameworks that translate into having the inner confidence to move forward with their vision.
    • Learn from the same faculty and thought leaders who contribute to Silicon Valley's revered startup ethos.

    Benefits

    • Build and conduct customer interviews that produce actionable personas for product development.
    • Prototype a product at low resolution and gather structured user feedback to refine it.
    • Craft a value proposition tied to specific customer pain points and test it with a hypothesis.
    • Design a go-to-market strategy and calculate customer acquisition costs for a product.
    • Assess profit model viability using customer lifetime value and total addressable market analysis.
    • Apply neuroscience-based strategies to influence stakeholder decisions during pitches and fundraising.

    What You'll Learn

    • Module 1: Identifying and Interviewing Your Customers - Develop effective open-ended interview questions, analyze interview techniques, and synthesize findings into customer personas.
    • Module 2: Developing a Prototype - Explore low-resolution prototyping, learn prototype development methods, and assess user needs by gathering feedback.
    • Module 3: Articulating Your Value Proposition - Craft an ideal positioning statement including all key components, and develop a hypothesis for testing your value proposition against specific customer pain points.
    • Module 4: Crafting a Go-to-Market Strategy - Understand direct and indirect GTM strategies, examine a sample GTM strategy, and determine customer acquisition cost (CAC) and its implications.
    • Module 5: Assessing Your Profit Model - Examine factors that determine product pricing, and evaluate viability using customer lifetime value (LTV) and total addressable market (TAM).
    • Module 6: Winning the Entrepreneurial Game - A Neuroscience Perspective - Reevaluate entrepreneurial motivations, apply neuroscience strategies to influence stakeholder decisions, understand the neurobiology of stress and its impact on decision-making, and create a capstone project plan using the entrepreneurship road map.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs β†’
    3. 3

      Contact the school

      Send a message directly to Stanford Graduate School of Business via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Stanford Graduate School of Business's official application portal.

      Apply now β†’