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Persuasion and Influence
UBC Sauder School of Business

Persuasion and Influence

UBC Sauder School of Business, Vancouver
2 daysDuration
in-personFormat
EnglishLanguage
NegotiationsTopic

Available Cohorts

Choose your preferred start date

Nov 23 - Nov 24, 2026
2 days · in-person · Instructor-Led · Vancouver
Open
Mar 30 - Mar 31, 2027
2 days · in-person · Instructor-Led · Vancouver
Open
$1,757

All-inclusive program fee

About This Program

This course provides strategies and skills that will enable you to get your ideas heard and supported by others. Identify the means of power and persuasion at your disposal. Apply a constructive win-win mindset to influence people's attitudes and actions. Build rapport and credibility with your audience. Deal effectively with objections and resistance, and deliver convincing appeals to win people over. Exercise the positive power needed to be a true change-maker in your organization. The tools and techniques you'll learn here are applicable no matter where you live or work.

Why UBC Sauder School of Business?

Anchored in Vancouver — one of the most internationally connected cities in North America — UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

Your Profile

  • Executives, directors, business owners and partners.
  • Experienced leaders and managers of business units.
  • Middle-managers caught between different departments.
  • Government officials interacting with a multitude of stakeholders.
  • Project managers in complex partnerships involving multiple parties and objectives.
  • Professionals who work extensively with clients: consultants, marketers, sales managers, etc.
  • Individuals in argument-based professions such as lobbyists, advocacy representatives and negotiators.

Benefits

  • Apply the brain science of influence and trust to craft messages that win support.
  • Steer difficult conversations to satisfactory outcomes using nine influence techniques from formal negotiations.
  • Build win-win positions and forge effective compromises between competing interests and ideas.
  • Use active listening and targeted question types to identify and act on persuasion opportunities.

What You'll Learn

  • The brain science of influence.
  • What is trust, what creates it and how do we influence it?
  • Motivation and its application to influence.
  • Increasing understanding while building rapport.
  • Mastering the art of the win-win.
  • Creating persuasive messages: tailoring your message to your audience, choosing the right balance of detail, logic and emotion.
  • Subtle but effective online techniques to improve persuasion and influence over video conferencing.
  • The nine techniques and insights on how to influence behaviours in formal negotiations.
  • Keeping your influence skills from de-railing: communicating positions while avoiding emotional responses.
  • Finding the drivers that move people in the right direction.
  • The use or misuse of authority and status.
  • Active listening skills development: discovering opportunities to persuade or influence.
  • "Building blocks technique" to promote trust and persuasion.
  • Persuasion and influence question skillset: using the right question types to get to the right answers.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through UBC Sauder School of Business's official application portal.

    Apply now →

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