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    Product Management Essentials
    UBC Sauder School of Business

    Product Management Essentials

    UBC Sauder School of Business, Vancouver
    N/ADuration
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    EnglishLanguage
    InnovationTopic

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    About This Program

    This course provides a comprehensive introduction to modern product management essentials from the tools, terminology, and frameworks that define the discipline, to the roles, responsibilities, and collaborative relationships that make it work. Walk through the full product lifecycle, from discovery and strategy, through development and launch, to iteration and growth. Explore key techniques including product roadmapping, A/B testing, backlog management, and Agile as a development framework. Learn to gather and align customer and business needs, use product analytics to measure success, and work effectively with the full range of internal and external stakeholders involved in bringing a product to market. By the end of this course, you will have both a conceptual understanding of product management and a practical set of tools you can apply in your organization.

    Why UBC Sauder School of Business?

    Anchored in Vancouver β€” one of the most internationally connected cities in North America β€” UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

    Your Profile

    • Aspiring or early-career product managers looking to build a foundational understanding of the discipline.
    • Project managers and business analysts seeking to expand into product-focused roles.
    • Product owners and Scrum team members wanting a broader view of the product management lifecycle.
    • Marketing and product marketing professionals working alongside product teams.
    • Entrepreneurs and business owners responsible for defining and delivering their own products.
    • Managers and cross-functional team members who collaborate regularly with product teams.

    Benefits

    • Apply product management tools, concepts, and terminology confidently in cross-functional settings.
    • Structure product work using a lifecycle-based approach from ideation through launch and improvement.
    • Use Agile frameworks and backlog management to support more efficient and adaptive product development.
    • Conduct competitive analysis and customer research to identify market opportunities before they become obvious.

    What You'll Learn

    • Ideate - Discover and Strategize.
    • Implement - Develop and Launch.
    • Improve - Iterate and Grow.

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through UBC Sauder School of Business's official application portal.