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Product Management Program
UC Berkeley Haas

Product Management Program

UC Berkeley Haas, Berkeley
HomeInnovationUC Berkeley HaasProduct Management Program
5 daysDuration
in-personFormat
EnglishLanguage
InnovationTopic

Next Available Cohort

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Sep 28 - Oct 2, 2026
5 days · in-person · Instructor-Led · Berkeley, California
Open
$7,110

All-inclusive program fee

About This Program

The Product Management program empowers product leaders to drive strategic vision, innovation, and customer-centered growth, through cutting-edge frameworks, hands-on exercises, AI-powered strategic tools, and a world-class learning community. Our globally recognized, in-person product management training combines the latest in customer-focused design with the best of the Berkeley Haas MBA program-now enhanced with applied AI for product leaders. You will leave equipped to excel at your role: understanding your customers' environment and needs, designing transformative customer experiences, innovating your business model, elevating your team's performance, and mobilizing your organization to take action. Strong product management is critical for any organization that wants to translate opportunities into tangible results and increase growth. Product leaders must be able to recognize product opportunities, convincingly communicate their transformational ideas, and then turn them into profitable revenue streams. Great product managers can impact an organization by optimizing products and product lines, improving management capabilities, leveraging AI to enhance productivity, and speaking the language of senior executives. These and other essential PM skills are what you will learn in our product management training.

Why UC Berkeley Haas?

Haas sits inside one of the world's great research universities, in one of the world's great innovation ecosystems — and it uses both deliberately. Programs regularly draw on Berkeley's wider strengths in engineering, public policy, and data science, and participants leave with access to a network that spans Silicon Valley, global finance, and public-sector leadership in ways that few business schools can genuinely replicate.

Your Profile

  • Product Managers, experienced executives, and other professionals focused on product design, product development, and product launching across industries.
  • A group of colleagues or team who would like to advance their skills together; ideal for cross-functional and cross-regional groups or teams.

Benefits

  • Apply AI tools to customer journey mapping, competitive positioning, pricing experiments, and stakeholder storytelling.
  • Use customer-centric frameworks to gain deeper insights and integrate market feedback without losing focus on strategy.
  • Negotiate effectively and communicate a comprehensive business model for existing and new lines of business.
  • Create new pricing tools and allocate scarce resources to optimize value for both customers and the company.
  • Manage cross-functional teams, including remote settings and situations where you lack direct authority.

What You'll Learn

  • Leverage AI to Enhance Your Team's Productivity: Master AI applications in customer journey mapping, competitive positioning, pricing experiments, and stakeholder storytelling. Access and deploy a reusable prompt library to embed AI workflows within your own team.
  • Transcend Day-to-Day Firefighting and Drive Product Strategy: Harness the latest customer-centric and product manager frameworks to gain deeper insights, integrate market feedback to drive innovation, and build differentiated experiences and transformations.
  • Master Business Model Communication: Hone your negotiation skills and learn to rapidly & effectively communicate a comprehensive business model for your existing business, as well as product extensions and new lines of business you wish to create and implement.
  • Optimize Management Capabilities and Growth: Learn how to create new pricing tools and allocate scarce resources among products to optimize the value created for the customer and company. Effectively manage your cross-functional team (even in remote settings or when you lack direct authority).
  • Pre-work (six-week self-paced online AI ramp-up): Custom video lectures, readings, interactive discussions, case studies, and guided exercises to prepare for the in-person program.
  • In-Person at UC Berkeley (five days): Illuminating case studies, lively discussions, pragmatic hands-on exercises, and AI-powered strategic tools led by Dr. Sara Beckman and other program faculty.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to UC Berkeley Haas via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through UC Berkeley Haas's official application portal.

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