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Strategic Management: Creating and Sustaining Competitive Advantage
Cambridge Judge Business School

Strategic Management: Creating and Sustaining Competitive Advantage

Cambridge Judge Business School, Cambridge
HomeStrategyCambridge Judge Business SchoolStrategic Management: Creating and Sustaining Competitive Advantage
3 daysDuration
in-personFormat
EnglishLanguage
StrategyTopic

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About This Program

Technological disruptions. Shifting landscapes. Reset your existing strategic analysis through a critical evaluation of different competitive, technological and market scenarios. Helping you redefine the strategic vision and direction of your organisation, Cambridge Judge’s Strategic Management programme positions your business for growth. You will explore cutting-edge thinking, skills and frameworks critical to surviving the challenges of increased competition, globalisation and new technologies. Develop a strong market orientation, navigating new platform strategies, generating value for your customers, and working across business ecosystems.

Why Cambridge Judge Business School?

Few business schools can place executive participants inside a working research university ranked among the top five in the world — and fewer still can do it in a city where the density of scientific and technological innovation is matched only by the weight of 800 years of academic tradition. Judge is where rigorous social science meets real organisational problems, and where the networks you build over a week can span a Nobel laureate's laboratory and a Series B founder's office.

Your Profile

  • you are a business leader or executive of a major corporation looking to enhance strategic thinking and implementation or (re)define strategic direction
  • you are a business owner or senior leader looking to find new ways to improve customer value and achieve competitive advantage
  • you are an entrepreneur or startup founder who wants to establish strong strategic positioning

Benefits

  • Learn to tell good strategy from bad and improve your strategic decision making.
  • Develop strategies to create and maintain competitive advantage.
  • Understand the key tools and techniques of strategic analysis.
  • Collaborate with leading faculty of the University of Cambridge.
  • Become part of an international and ambitious peer support network.
  • Receive a digital attendance certificate from Cambridge Judge Business School Executive Education.
  • Enhance your organisation’s strategic vision and recalibrate for growth.
  • Streamline your strategy formulation and implementation.
  • Cascade practical tools and exercises to your team post-programme.
  • Achieve a sustainable competitive advantage in business ecosystems.

What You'll Learn

  • Define what strategy is.
  • Understand why establishing strategic objectives is essential for success.
  • Improve your organisation’s competitive advantage through strategic positioning.
  • Achieve competitive advantage through differentiation, growth and mergers and acquisitions.
  • Identify how to offer unique value to customers through system-level differentiation strategies.
  • Set growth targets for your organisation.
  • Evaluate buyer and seller motives in mergers and acquisitions.
  • Create a leap in value for you and your customers.
  • Redefine your business using blue ocean strategies to challenge assumptions and cross boundaries.
  • Recognise the impact of incumbents’ and new entrants’ perspective in creating and sustaining business ecosystems.
  • Map and re-configure business ecosystems to offer more competitive value propositions.
  • Explore the challenges of asymmetric, platform-based competition.
  • Understand what to do when competition leads you into unchartered waters.
  • Analyse the impact and sources of network effects.
  • Adjust your strategy to take the best position in an ecosystem.
  • Recognise the leadership behaviours that lead to strategic failure.
  • Learn how to translate your strategy into measurable parameters.
  • Understand how to communicate strategy across your organisation and build feedback loops into the strategic planning process.
  • Apply best practices to align your structure to your strategy.
  • Use a balanced scorecard to define and implement strategy and measure strategy execution.
  • Explore how to translate competitive advantage into a value chain.
  • Examine how your organisation is structured to deliver customer value.
  • Identify how activities within your business align to your strategic objectives.
  • Understand the importance of an overall strategic change approach when implementing strategy.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Cambridge Judge Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Cambridge Judge Business School's official application portal.

    Apply now →

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