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    Strategies to Influence - Storytelling
    Gordon Institute of Business Science at UP

    Strategies to Influence - Storytelling

    Gordon Institute of Business Science at UP, Johannesburg
    9 weeksDuration
    onlineFormat
    EnglishLanguage
    NegotiationsTopic

    Available Cohorts

    Choose your preferred start date

    Jul 1 - Sep 1, 2026
    9 weeks · online · Instructor-Led
    Open
    Aug 1 - Oct 1, 2026
    9 weeks · online · Instructor-Led
    Open
    $4,980

    All-inclusive program fee

    About This Program

    Learn the craft of storytelling to successfully motivate, captivate, and guide. Change the way you lead and write a successful story. Through this immersive course, you will improve your communication and influence by learning powerful narrative strategies. This course delves into the art and science of storytelling as a powerful leadership tool. Learn to inspire, engage, and influence effectively through impactful narrative techniques. Unlock the secrets of compelling storytelling and amplify your leadership influence. Stories form the foundation on which our world is built and have become an essential tool and skill for leaders in today's digitised world. The most effective leaders know how to weave together narratives that inspire and incentivise action and/or a change in behaviour among their stakeholders. GIBS Online Courses are highly focused, short, online courses that take between five to eight hours to complete. Each class includes extensive pre-recorded video content with our course faculty, readings, and exercises. Professional Development Courses are designed to be completed at your own pace and delegates will have access to the platform for two months. GIBS provides a dedicated Student Success Officer who will support and guide you throughout your learning journey. Upon successful completion, delegates will receive a Certificate of Completion and a digital credential to use on their LinkedIn profile.

    Why Gordon Institute of Business Science at UP?

    GIBS is South Africa's top-ranked business school and one of the few African institutions to hold AACSB accreditation, giving its executive education programs a credibility that travels across the continent and beyond. Its programs are built around the practical realities of operating in high-growth, high-complexity emerging markets, which is the specific expertise that executives across Africa come to Johannesburg to access.

    Your Profile

    • C-suite executives and organisational Leaders
    • Entrepreneurs
    • Managers and junior-mid-level leaders
    • Anyone looking to grow their ability as a leader.to influence people.

    Benefits

    • Set ROI goals for impactful narratives and follow through.
    • Prioritise stakeholders in narrative building.
    • Address digital distractions by clarifying your unique value proposition.
    • Apply scientific perspectives to drive stakeholder action.
    • Use proven story hacks under pressure.
    • Leverage silence, body language, and tone for impactful narratives.
    • Build thought leadership through narrative development.

    What You'll Learn

    • Why stories matter
    • The essentials of a good story- the three elements of impactful storytelling
    • Why your personal story matters in a professional context
    • Are you a leader worth following: vulnerability, trustworthiness, time sensitivity and context
    • Understanding your audience.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Gordon Institute of Business Science at UP via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Gordon Institute of Business Science at UP's official application portal.

      Apply now →

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