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The Neuroscience of Negotiations
Gordon Institute of Business Science at UP

The Neuroscience of Negotiations

Gordon Institute of Business Science at UP, Johannesburg
2 daysDuration
in-personFormat
EnglishLanguage
NegotiationsTopic

Next Available Cohort

Choose your preferred start date

Nov 3 - Nov 4, 2026
2 days · in-person · Instructor-Led · Johannesburg Campus
Open
$24,100

All-inclusive program fee

About This Program

Strengthen your strategic impact by mastering negotiation principles that achieve measurable results. Master the neuroscience-backed CUSP(r) system to negotiate with trust, creativity, and confidence - skills that set you apart in any industry. Explore neuroscience-based frameworks, case studies, and strategies for overcoming negotiation challenges. Gain practical skills in persuasion, trust-building, and conflict resolution.

Why Gordon Institute of Business Science at UP?

GIBS is South Africa's top-ranked business school and one of the few African institutions to hold AACSB accreditation, giving its executive education programs a credibility that travels across the continent and beyond. Its programs are built around the practical realities of operating in high-growth, high-complexity emerging markets, which is the specific expertise that executives across Africa come to Johannesburg to access.

Your Profile

  • Professionals aspiring to leadership roles where negotiation is a critical competency.
  • Individuals currently in leadership, sales, procurement, HR, or any role that demands negotiation expertise.
  • Experienced professionals looking to strengthen their negotiation and persuasion skills.
  • Individuals from any industry or background aiming to improve influence and impact, with no formal education requirements.

Benefits

  • Learn to build trust quickly and present solutions effectively.
  • Manage emotions and body language for clear thinking and calm responses.
  • Anticipate scenarios and remain assertive and creative.
  • Apply the 7-step CUSP(r) system for high-trust, win-win negotiations.
  • Develop skills that are increasingly valuable in the age of AI

What You'll Learn

  • Principles of neuroscience in negotiation
  • The CUSP(r) system: 7 steps to successful outcomes
  • Building trust and managing emotions
  • Persuasion and influence strategies
  • Conflict resolution and communication
  • Case studies and practical negotiation exercises

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Gordon Institute of Business Science at UP via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Gordon Institute of Business Science at UP's official application portal.

    Apply now →

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