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    The Neuroscience of Negotiations
    Gordon Institute of Business Science at UP

    The Neuroscience of Negotiations

    Gordon Institute of Business Science at UP, Johannesburg
    2 daysDuration
    in-personFormat
    EnglishLanguage
    NegotiationsTopic

    Next Available Cohort

    Choose your preferred start date

    Nov 3 - Nov 4, 2026
    2 days · in-person · Instructor-Led · Johannesburg Campus
    Open
    $24,100

    All-inclusive program fee

    About This Program

    Strengthen your strategic impact by mastering negotiation principles that achieve measurable results. Master the neuroscience-backed CUSP(r) system to negotiate with trust, creativity, and confidence - skills that set you apart in any industry. Explore neuroscience-based frameworks, case studies, and strategies for overcoming negotiation challenges. Gain practical skills in persuasion, trust-building, and conflict resolution.

    Why Gordon Institute of Business Science at UP?

    GIBS is South Africa's top-ranked business school and one of the few African institutions to hold AACSB accreditation, giving its executive education programs a credibility that travels across the continent and beyond. Its programs are built around the practical realities of operating in high-growth, high-complexity emerging markets, which is the specific expertise that executives across Africa come to Johannesburg to access.

    Your Profile

    • Professionals aspiring to leadership roles where negotiation is a critical competency.
    • Individuals currently in leadership, sales, procurement, HR, or any role that demands negotiation expertise.
    • Experienced professionals looking to strengthen their negotiation and persuasion skills.
    • Individuals from any industry or background aiming to improve influence and impact, with no formal education requirements.

    Benefits

    • Learn to build trust quickly and present solutions effectively.
    • Manage emotions and body language for clear thinking and calm responses.
    • Anticipate scenarios and remain assertive and creative.
    • Apply the 7-step CUSP(r) system for high-trust, win-win negotiations.
    • Develop skills that are increasingly valuable in the age of AI

    What You'll Learn

    • Principles of neuroscience in negotiation
    • The CUSP(r) system: 7 steps to successful outcomes
    • Building trust and managing emotions
    • Persuasion and influence strategies
    • Conflict resolution and communication
    • Case studies and practical negotiation exercises

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Gordon Institute of Business Science at UP via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Gordon Institute of Business Science at UP's official application portal.

      Apply now →

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