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Business Analytics and AI: Decision-Making Using Data
Cambridge Judge Business School

Business Analytics and AI: Decision-Making Using Data

Cambridge Judge Business School, Cambridge
HomeData & AICambridge Judge Business SchoolBusiness Analytics and AI: Decision-Making Using Data
9 weeksDuration
onlineFormat
EnglishLanguage
Data & AITopic

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About This Program

How can analytics improve your business? Put data to work. In today’s digital economy, making decisions informed by data is essential. Business Analytics and AI: Decision-Making Using Data is a hands-on programme designed to help you identify trends, set up experiments and collect data as you navigate the organisational, legal and ethical issues involved in data-based decision-making. Build expertise in key business analytics frameworks, including bias, experimentation, and descriptive, prescriptive and predictive analytics. Discover our ground-breaking research in neural networks and decision tree analysis. Gaining hands-on experience in evidence-based decision-making and implementing the frameworks you have learned; we invite you to explore the latest data-science principles. Explore new perspectives with a diverse group of international participants and learn to make better decisions informed by data.

Why Cambridge Judge Business School?

Few business schools can place executive participants inside a working research university ranked among the top five in the world — and fewer still can do it in a city where the density of scientific and technological innovation is matched only by the weight of 800 years of academic tradition. Judge is where rigorous social science meets real organisational problems, and where the networks you build over a week can span a Nobel laureate's laboratory and a Series B founder's office.

Your Profile

  • This programme is specifically designed for business managers across different functions who drive, or intend to drive, analytics projects at their organisation.

Benefits

  • Gain the tools to turn your business into a data-driven organisation.
  • Recognise the different types of biases that impact decision-making – and learn to overcome them.
  • Learn about the sources of data and the intermediary software services that collect them.
  • Understand the reasons behind past events by analysing and summarising data.
  • Predict future outcomes by choosing the appropriate machine learning algorithm to use in a business context.
  • Gain a digital certificate of completion from Cambridge Judge Business School Executive Education.
  • Ask questions critical to your business and identify the data needed to answer them.
  • Undertand the challenges of implementing data within your organisation.
  • Identify the legal and regulatory issues involved in data-driven decision making.
  • Improve your organisation’s performance through better decisions based on data.

What You'll Learn

  • Understand how organisations ensure that appropriate data guides their decisions to achieve better results.
  • Learn how to generate value from available data with a creative mindset, and apply learnings to find the best solutions to presented problems.
  • Understand how experiments should be designed based on the robust principles of experimental design – identifying key performance drivers and testing alternative hypotheses.
  • Analyse the intuition of different algorithms, and evaluate their trade-offs.
  • Explore the significance of causal analytics in demonstrating business value, and learn different methods to run causal analysis.
  • Gain a comprehensive understanding of what generative AI and machine learning are, how they are different from each other and the intuition of how generative AI works.
  • Explore the legal and ethical dimensions of data usage in the context of machine learning and generative AI.
  • Learn to align projects with business goals, and foster a data-driven culture to overcome organisational challenges in analytics projects.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Cambridge Judge Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Cambridge Judge Business School's official application portal.

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