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    Innovation and Value Creation in the Era of Artificial Intelligence
    Cambridge Judge Business School

    Innovation and Value Creation in the Era of Artificial Intelligence

    Cambridge Judge Business School, Cambridge
    HomeData & AICambridge Judge Business SchoolInnovation and Value Creation in the Era of Artificial Intelligence
    3 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

    Next Available Cohort

    Choose your preferred start date

    Jun 22 - Jun 24, 2026
    3 days Β· in-person Β· Instructor-Led Β· Cambridge
    Open
    $6,076

    All-inclusive program fee

    About This Program

    This programme allows senior executives to understand and use the cutting-edge technologies that are most relevant to the current and future market growth of an organisation, focusing on stimulating innovation and value creation. It is designed to help participants understand rich data, such as text, audio, and visual, and their applications in various business contexts. Participants will also gain an understanding of the key elements of Artificial Intelligence (AI), including a hands-on exploration of the technologies. The programme introduces Logical Creativity Theory (LCT) that will substantially improve the quantity and quality of innovation ideation output. You will discuss how LCT can be combined with generative AI. Participants will learn about metaverses and enabling technologies, such as virtual reality (VR), augmented reality (AR) and mixed reality (MR). A guided tour of selected metaverses that are most relevant to marketing practice and future business growth will equip you with knowledge and understanding how to harness these technologies according to your business needs.

    Why Cambridge Judge Business School?

    Few business schools can place executive participants inside a working research university ranked among the top five in the world β€” and fewer still can do it in a city where the density of scientific and technological innovation is matched only by the weight of 800 years of academic tradition. Judge is where rigorous social science meets real organisational problems, and where the networks you build over a week can span a Nobel laureate's laboratory and a Series B founder's office.

    Your Profile

    • Mid to senior executives, functional managers and business leaders.
    • Managers looking to gain an understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.
    • Mid to senior managers looking to identify opportunities for enhancing business services and products with artificial intelligence.
    • Innovation leads, transformation leads, product leads, strategy leads, decision-makers, and investors who wish to identify opportunities for growth and business investment within their organisations.

    Benefits

    • Gain a genuine understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.
    • Acquire hands-on experience with intelligent automation and artificial intelligence, transforming complex concepts into tangible knowledge and practical applications.
    • Learn how to identify opportunities for innovation and value creation through the usage of Logical Creativity Theory (LCT).
    • Experience metaverse immersion thanks to a guided tour of carefully selected metaverses to comprehend the benefits, potential, and current limitations.
    • Identify opportunities for enhancing business services and products with artificial intelligence.
    • Remain relevant in the constantly evolving business environment and future proof your organisation.
    • Explore opportunities for growth and business investment within your organisation.
    • Assess your organisation’s operational capabilities to cope with challenges presented by new technologies.

    What You'll Learn

    • How new and existing technology can be used to innovate business operations.
    • Identify relevant factors of innovation implementation.
    • Artificial empathy and robotics.
    • Hands-on exploration of different existing intelligent automation innovations.
    • Logical Creativity Theory (LCT) for discovery.
    • Learning how to identify opportunities for innovation and value creation.
    • Responsible and productive use of GenAI.
    • Hands-on implementing of the LCT methods using GenAI.
    • Digital reality for business impact.
    • Virtual reality (VR), augmented reality (AR) and mixed reality (MR) and their potential to transform business operations and customer experiences.
    • Immersive exploration of digital reality.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Cambridge Judge Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Cambridge Judge Business School's official application portal.

      Apply now β†’