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    Generative Artificial Intelligence: From Hype to Business Impact
    Cambridge Judge Business School

    Generative Artificial Intelligence: From Hype to Business Impact

    Cambridge Judge Business School, Cambridge
    HomeData & AICambridge Judge Business SchoolGenerative Artificial Intelligence: From Hype to Business Impact
    4 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

    Available Cohorts

    Choose your preferred start date

    Sep 28 - Oct 1, 2026
    4 days · in-person · Instructor-Led · Cambridge
    Open
    Nov 23 - Nov 26, 2026
    4 days · in-person · Instructor-Led · Cambridge
    Open
    $7,595

    All-inclusive program fee

    About This Program

    This programme brings to life the far-reaching business impacts of generative AI. Participants will develop a solid understanding of how AI models work and how they might support value creation, while also exploring the many strategic and ethical challenges that leaders in AI must contend with. With the guidance of expert faculty, you will discuss generative AI use cases across functions and industry sectors, and develop greater confidence in leading AI initiatives through strategic frameworks and hands-on sessions. The programme is designed to equip leaders for change and uncertainty in this rapidly developing field while encouraging peer learning and debate through an interactive learning experience. By showcasing both the possibilities and limitations of this exciting technology, this programme equips participants to make better choices about where to take their business next.

    Why Cambridge Judge Business School?

    Few business schools can place executive participants inside a working research university ranked among the top five in the world — and fewer still can do it in a city where the density of scientific and technological innovation is matched only by the weight of 800 years of academic tradition. Judge is where rigorous social science meets real organisational problems, and where the networks you build over a week can span a Nobel laureate's laboratory and a Series B founder's office.

    Your Profile

    • Mid to senior executives, functional managers and business leaders.
    • Managers looking to gain an understanding of generative AI and its potential for both themselves and their teams.
    • Mid to senior managers looking to learn how AI can help improve performance within their functional area.
    • Those looking to bridge the gap between technical AI and business functions within their organisations.

    Benefits

    • Gain a genuine understanding of AI’s mechanisms, moving beyond the hype.
    • Reflect soberly on AI’s value for your business, distinguishing immediate opportunities from futuristic dreams.
    • Acquire hands-on experience with AI software, transforming complex concepts into tangible knowledge.
    • Explore the ethical landscape of AI and its implications for the future of work.
    • Equip your executives with a nuanced AI understanding.
    • Address AI skepticism by offering a realistic view of its capabilities and limitations.
    • Empower your teams to identify AI opportunities that align with your organisation’s unique goals.
    • Enhance ethical considerations and awareness of bias, fostering responsible AI implementation.
    • Bolster your company’s innovation potential by enabling leaders to drive AI strategy.

    What You'll Learn

    • Technical deep-dive into how AI models work.
    • Hands-on experience with the latest tools.
    • Practical guidance on leveraging AI for competitive advantage.
    • People strategy for the AI age.
    • Culture and effective change management.
    • Developing organisational agility.
    • Copyright, privacy and regulatory principles.
    • Psychology of LLMs and emergent risks.
    • Governance of Agentic systems.
    • Ethics, bias and automation.
    • Strategic implications of AI.
    • Cascading and translating strategy into action.
    • Horizon scanning and scenario planning.
    • Future AI developments and societal impacts.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Cambridge Judge Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Cambridge Judge Business School's official application portal.

      Apply now →