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Business Development
HEC Montreal

Business Development

HEC Montreal, Montreal
2 daysDuration
in-personFormat
FrenchLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Jan 21 - Jan 22, 2027
2 days · in-person · Instructor-Led · Montreal Campus
Open
$1,614

All-inclusive program fee

About This Program

Looking to develop a winning strategy to broaden your customer base and ramp up your selling power for your products, services and/or ideas? his course will teach you communication strategies for business development and sales that are based on proven techniques. With these tools in your arsenal, you'll stand out from the competition by being able to convincingly articulate the best solution in a world of competition and value creation. In partnership with the HEC Montréal Sales Institute.

Why HEC Montreal?

HEC Montréal sits at a rare intersection: it is the oldest business school in Canada, yet it consistently punches above its weight on the international stage — ranked among the world's best and operating entirely across two languages in one of North America's most culturally distinct cities. For executives who want rigorous, research-grounded learning without the brand inflation of some Anglo-Saxon institutions, this is a serious alternative.

Benefits

  • Recognize the importance of value creation in business and learn how to achieve it.
  • Improve your verbal and non-verbal communication and sharpen your presentations.
  • Learn how to deal with objections and get helpful negotiation tips.

What You'll Learn

  • Day 1: Integrate business development into your organization's strategy, observe the market, and apply digital and social marketing.
  • Day 2: Interpersonal communication, customer questioning and objection handling, sales stages and closing methods, and an assessment of your team's business development capabilities.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to HEC Montreal via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through HEC Montreal's official application portal.

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