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Managing Sales Teams
HEC Montreal

Managing Sales Teams

HEC Montreal, Montreal
2 daysDuration
in-personFormat
FrenchLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Jan 28 - Jan 29, 2027
2 days · in-person · Instructor-Led · Montréal
Open
$1,614

All-inclusive program fee

About This Program

This program is designed for sales managers and aspiring sales managers who want to lead with rigor, manage their sales teams effectively, and drive commercial performance. Rooted in sales management practices, it will help you structure your approach and develop key skills in team mobilization, coaching, and performance evaluation to strengthen your leadership. This training will enable you to understand the challenges of sales force management, including operations, finance, human resources, and information technology, notably through CRM data analysis, allowing you to track your KPIs effectively and boost your sales results. In partnership with the HEC Montréal Sales Institute.

Why HEC Montreal?

HEC Montréal sits at a rare intersection: it is the oldest business school in Canada, yet it consistently punches above its weight on the international stage — ranked among the world's best and operating entirely across two languages in one of North America's most culturally distinct cities. For executives who want rigorous, research-grounded learning without the brand inflation of some Anglo-Saxon institutions, this is a serious alternative.

Benefits

  • Develop high-level skills and techniques designed to help you optimize your team management.
  • Learn how to use available information in an efficient, strategic way.
  • Gain insight into the strategic and operational tasks.
  • Break down the vital information you need to make strategic sales decisions.
  • Fully assert your leadership.

What You'll Learn

  • Day 1: Introduction: Role, context and issues specific to the sales department
  • Planning
  • Sales team organization
  • Recruiting, selection and setup of a sales team
  • Training and sales meetings
  • Day 2: Compensation plan
  • Sales team oversight
  • Leadership considerations and ethical/legal issues

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to HEC Montreal via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through HEC Montreal's official application portal.

    Apply now →