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Up Your Business Game
HEC Montreal

Up Your Business Game

HEC Montreal, Montreal
2 daysDuration
in-personFormat
FrenchLanguage
MarketingTopic

Available Cohorts

Choose your preferred start date

Nov 17 - Nov 18, 2026
2 days · in-person · Instructor-Led · Montreal Campus
Open
May 26 - May 27, 2027
2 days · in-person · Instructor-Led · Montreal Campus
Open
$1,614

All-inclusive program fee

About This Program

With artificial intelligence on the rise and growing competition in the marketplace, being able to cultivate positive, lasting business relationships is more important to your success than ever before. Whether you're in the C-suite or have a front-facing role, every encounter has the power to strengthen your network, build trust and pave the way to new opportunities. Through this program, you will learn a winning approach to managing these relationships and developing the skills you need to expand your network and prospect new customers, along with advanced techniques in handling objections so you can convert more contacts into leads, and more leads into sales. When it comes to creating strategic business connections, it's best to leave nothing to chance. Learn how to make every interaction count, and use your newfound abilities to forge ties that help your organization grow over the long term.

Why HEC Montreal?

HEC Montréal sits at a rare intersection: it is the oldest business school in Canada, yet it consistently punches above its weight on the international stage — ranked among the world's best and operating entirely across two languages in one of North America's most culturally distinct cities. For executives who want rigorous, research-grounded learning without the brand inflation of some Anglo-Saxon institutions, this is a serious alternative.

Benefits

  • Develop a strategy for nurturing business relationships with staying power.
  • Learn advanced networking and targeted prospecting techniques.
  • Handle objections and complex situations more decisively.

What You'll Learn

  • Day 1 - Building Strong, Strategic Relationships: The keys to a lasting business relationship; Taking interpersonal communication to the next level
  • Day 2 - Optimizing Every Interaction, and Turning Challenges into Opportunities: Handling objections and managing complex situations; Evolving from an order taker to a true business partner
  • Training approach: Simulations, Exercises, Class discussions

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to HEC Montreal via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through HEC Montreal's official application portal.

    Apply now →