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    Business Management & Transformation in Sports & Entertainment
    Esade Business School

    Business Management & Transformation in Sports & Entertainment

    Esade Business School, Barcelona
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    Next Available Cohort

    Choose your preferred start date

    Oct 13, 2026 - Jan 1, 1970
    in-person · Instructor-Led · Barcelona Campus
    Open
    $10,598

    All-inclusive program fee

    About This Program

    Sports and Entertainment industry transformation with a focus on generating new revenue streams and accelerating the existing ones. Cohort 3 Applications Now Open. Following the success of our first two editions.

    Why Esade Business School?

    Esade sits at an unusual intersection: a Jesuit institution in Barcelona with one of Europe's most internationally diverse faculties, producing research that shapes EU policy debates while running executive programs where participants leave with actionable frameworks rather than abstract theory. If you want rigorous thinking combined with a Mediterranean openness to collaboration and debate, few schools in Europe match it.

    Your Profile

    • C-Level executives and Area Directors in the Sports & Entertainment industry willing to lead in its transformation.
    • Senior executives in related industries (Investment, Partnerships, Management, Media, etc.) aiming to have a deeper understanding of the industry’s business dynamics and management best practices.
    • Senior executives in other industries willing to migrate their careers to C-Level or Director roles in Sports & Entertainment.

    Benefits

    • Top industry executives will challenge the class in making complex business decisions around real-life situations.
    • World-class industry professionals will discuss their views on the transformation of key areas of the industry.
    • We will v isit and learn from how top sports & entertainment organizations operate and evolve their business units.
    • Top Esade will share proven strategic and operational models to properly lead and operate organizations in the industry.
    • We will go deep into the 3 key business areas for the industry’s future : the brand, fan engagement and digital business.
    • All participants will join the alumni club , a think tank community that will drive the industry’s transformation with ideas exchange, webinars and events once the program is finished.

    What You'll Learn

    • The sessions will be oriented towards one of these three categories depending on the topic and focus.
    • Moment to Inspire
    • Masterclasses to share trends, knowledge and vision.
    • Moment to Share
    • Case studies, experiences, open discussions, networking.
    • Moment to Play
    • Practical implementation through workshops and experimentation.