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    Designing and Operating Multisided Platforms
    Indian Institute of Management Ahmedabad

    Designing and Operating Multisided Platforms

    Indian Institute of Management Ahmedabad, Ahmedabad
    HomeStrategyIndian Institute of Management AhmedabadDesigning and Operating Multisided Platforms
    2 daysDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 4 - Jun 6, 2026
    2 days Β· in-person Β· Instructor-Led Β· Ahmedabad
    Open
    $1,150

    All-inclusive program fee

    About This Program

    Marketplaces and multisided platforms have emerged as powerful intermediaries in delivering value to customers. Managing such platforms presents unique challenges, particularly because the stakeholders transacting across multiple sides are not employees of the platform. Platform operators must orchestrate interactions, enable trust, and generate actionable insights across diverse participant groups. A defining feature of these markets is the need to coordinate large numbers of individuals and businesses with varying needs, capabilities, and motivations. Rather than adopting a traditional "Command and Control" approach, managers must embrace a "Coordinate and Cultivate" orientation to build sustainable and scalable platforms. This Programme will highlight different kinds of roles that the platform operator performs as an intermediary, the value created by a middleman matchmaker, the challenges in growing the platform, disintermediation, competition between platforms and pipelines etc. The role of the coordinator potentially allows access to sensitive information about individuals and hence there are needs for designing safeguards and self-regulation for sustainability of the business model. This Executive Education programme is based on a popular PGP elective offered by Professor Saral Mukherjee titled "Marketplaces and Platforms: Gaining Insights, Orchestrating Interactions". The programme will be delivered primarily through case study discussions, enabling participants to engage deeply with real-world platform challenges and strategic decision-making scenarios.

    Why Indian Institute of Management Ahmedabad?

    IIM Ahmedabad occupies a position in South Asian management education that has no close rival β€” it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

    Your Profile

    • Co-founders and senior leaders seeking to design and operate marketplaces and multisided platforms.
    • Senior managers in established firms looking to transition their organizations from pipeline models to platform-based models.

    Benefits

    • Build capabilities for design thinking in multisided platforms.
    • Explore effective coordination strategies across different platform contexts.
    • Explore ways to unlock value for different stakeholders.

    What You'll Learn

    • Pipelines vs Platforms.
    • The Market-making Function.
    • Solving for Market Failure.
    • Different Kinds of Market-Making Roles - Bridge, Certifier, Enforcer, Risk Bearer, Concierge.
    • Choice of structuring as a Horizontal or Vertical Platform.
    • Handling Disintermediation.
    • From Capturing Behavioural Surplus to Transforming Business Models.
    • Balancing Multiple Stakeholders.
    • Scaling Platform Businesses.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Ahmedabad via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Ahmedabad's official application portal.

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